Informatica is now part of Salesforce: Trusted Context at Scale.
Unify your apps and systems on one foundation to gain deeper context and support AI-readiness, governed meaning, real-time activation and enterprise-wide automation.
Salesforce Completes Acquisition of Informatica
Power trusted AI
Gain unified, trusted context that intelligently powers your AI agents, workflows, analytics and automation across the entire enterprise.
Unlock your data’s potential
Move, discover, clean, protect and unify your data all within one platform.
Gain enterprise-wide trust
Unify fragmented data across systems, gaining trusted context across the business.
Deploy AI with confidence
Give your AI agents the intelligence they need with a data foundation rooted in privacy, governance and quality.
Context is the crucial metadata that defines what your data represents, how it relates across systems and how it should be governed and used. This includes entity definitions (for customers, products, suppliers, assets, etc.), hierarchies and relationships, domain rules and quality checks, lineage and provenance, and usage and policy metadata.
Data is everywhere — scattered across ERPs, SaaS, lakes, warehouses, supply chain and more. Yet the value of that data remains locked because meaning, governance, integration and activation are fractured.
Data 360 and Informatica together form the industry's first trusted context solution that extends Salesforce’s trust and metadata across the enterprise. Trusted context delivers better decision making, better customer experiences and better business outcomes.
"Informatica, Agentforce 360, Data 360, and MuleSoft give us a clear, trusted view of hotels, guests, and franchises. That context helps us move faster and automate processes that required significant manual effort."
Meet the unified platform for context-driven action
The combined capabilities of Salesforce and Informatica unify three essential layers:
Data 360
Activation & AI
Activate trusted, harmonized data everywhere.
Zero Copy & Connector Ecosystem
Structured & Unstructured Data
Data 360 Governance
Agentic Setup & Data Management
MuleSoft
Integration & Automation
Integrate applications, orchestrate workflows, govern agents and synchronize data with APIs, events, and automation tools.
Application Integration
API Management
Event Processing
Workflow Automation & Multi-Agent Governance
Informatica
Metadata & Quality
Find, clean, govern, master and protect enterprise data to become AI-ready and realize business value faster.
Data Integration
Data Quality & Observability
Data Governance, Access & Privacy
Master Data Management
Salesforce and Informatica FAQs
Salesforce acquired Informatica to build a trusted, high-quality data foundation for its AI services, like Agentforce. Clean, accurate data is the only way to power reliable AI and Informatica's capabilities prevent AI "hallucination," ensuring your business receives more trustworthy and contextual insights.
Informatica will operate as part of Salesforce and will continue to support its existing data management solutions and partner integrations. Customers should expect continuity and a commitment to integrating Informatica's technology, like Data Integration and Data Governance, Access & Privacy seamlessly into the Salesforce platform.
The Informatica deal extends Salesforce’s reach across the entire enterprise, adding robust Data Catalog, Data Governance and Data Quality to your full data ecosystem. It also significantly strengthens Master Data Management (MDM) capabilities, allowing you to unify customer and operational records to create a single, trusted “golden record.” This is essential for accurate reporting, enhanced customer experiences and better decision-making.
Informatica's tools for Data Quality, Governance, and Metadata Management will be integrated across the Salesforce platform, enhancing Data 360, Agentforce 360 and MuleSoft. It provides the robust data pipeline and data cleansing tools needed to ensure data entering Data 360 or flowing through MuleSoft is trusted, clear, and actionable.
Yes. Informatica brings industry-leading capabilities in Data Governance, Quality and Privacy to the Salesforce platform. This unified foundation will help ensure that all data used by your AI agents is standardized, secure and compliant with necessary regulations, making your AI processes more accountable and trusted.
Salesforce plans to rapidly integrate Informatica's technology stack. The focus is on embedding a single, complete data foundation into the platform to power autonomous AI agents and intelligent experiences for customers. Specific availability timelines will be shared through official customer communications.
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