43% of consumers and 41% of business buyers will leave a brand after a poor customer service experience.
Act as one company
Unify customer data across systems to help eliminate blind spots, support alignment and accelerate M&A value.
Show me you know me
Build trust through privacy by design personalization that respects customer preferences while delivering relevant, timely experiences.
Turn browsers into buyers
Deliver accurate product information and digital commerce performance for higher conversions, less friction and lasting customer loyalty.
Strengthen customer relationships and drive growth with AI-powered data orchestration
SUCCESS STORIES
Why CX leaders choose Informatica
182%
of ROI target achieved in 6 months
Rodobens unifies data across five business lines, boosting personalization, operations, sales and IT efficiency to achieve 182% of ROI.
100 million
unified customer profiles
JetBlue reimagines customer service across airport, phone and digital, using 100M unified profiles built on a modern data foundation.
One
Yamaha for customers and employees
Yamaha Motors operates as "One Yamaha" by unifying data and applications in real time, boosting decision speed, enriching customer experience and cutting order cancellations.
85% approx.
faster data onboarding
Citizens built a single customer view for real-time personalization, dropping data onboarding by 85% and enabling real-time access to trusted data.
-
50%
lower call volume
Armed with an enterprise-wide view of each customer and household, Telus call center agents personalize interactions and reduce transfers, cutting incoming calls by 50%. -
85% approx.
faster data onboarding
Citizens built a single customer view for real-time personalization, dropping data onboarding by 85% and enabling access to trusted data. -
350k+
unified member views
Holiday Inn Club Vacations unifies 350k customer views in less than four months for greater personalization across online and offline touchpoints. -
98%
less time for campaign delivery
NRMA reduced campaign delivery time from three days to 30 minutes, supporting personalized experiences to 2.77 million members.
Solve your customer data challenges
Be the brand customers trust. Unify data, personalize with privacy and optimize commerce to build lasting relationships.
Unify fragmented data for a single, cohesive customer view
Harmonize customer data quickly after M&A to accelerate value
Respect consent across channels while personalizing at scale
Deliver consistent product information across all touchpoints
Break down data silos between product, supplier and customer data
How IDMC can help
The Intelligent Data Management Cloud™ gives your organization better insights into customers and commerce through AI-powered solutions.
Unify customer data for trusted, 360 views
Stream integrated customer data in real time
Govern and protect customer data for compliance
Connect customer and product data for higher conversions
Share customer data with self-service access
What 300+ business and IT leaders reveal about managing data for AI & CX
Need help getting started?
FAQs for Customer Experience Optimization
Customer Experience Optimization is the process of improving every interaction a customer has with a company to increase loyalty, trust and retention. It uses data analysis, feedback and personalization to enhance touchpoints across channels to help ensure a seamless, positive experience that drives business growth and customer advocacy.
Data unification improves customer experience by consolidating information from multiple sources into a single, comprehensive view. This enables personalized interactions, faster response times and consistent messaging across channels. With unified data, businesses can better understand customer needs and preferences, leading to more relevant offers, higher trust and stronger loyalty.
Customer data orchestration is the process of collecting, organizing and managing customer data from multiple sources to create a unified, real-time view for the entire business. It enables seamless data flow across systems to help ensure accurate, consistent information for personalized marketing, improved customer experiences and better decision-making.
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