powerCenter Hero

Product Information Management (PIM)

Boost Omnichannel Commerce with Centralized Product Information Management

In omnichannel commerce, poor data quality leads to inefficient internal processes and missed sales revenues. But cleansing product data alone isn't the answer— retailers, distributors, and CPG manufacturers need a comprehensive solution that covers much more. Informatica PIM (Product Information Management) meets this need by combining product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce.


Informatica PIM – Functional Areas

Informatica Product Information Management (PIM)
  • Supplier Portal: Cost savings thanks to automation and self-services when adding supplier assortments.
  • Product Data Authoring: For all products with all assortments, items, hierarchies, classifications and features. Suitable for assortments containing millions of items with scalable performance.
  • Master Data Management: How to measure the supplier performance and mitigate risks like hidden costs and work with trusted suppliers? How to build customer segmentations and build product personalization in marketing and how to predict the next logical buy or offer to the customer? The MDM integration makes product information more relevant to your customers and business users.
  • Digital Asset Management: Unstructured product data like images, graphics, documents, audio and video are managed centrally so that they can be readily located and formatted automatically for a specific publication channel.
  • Data Quality Automated data validation as well as rules and dashboards for data stewards create a basis for making important decisions.
  • Business Process Management: Informatica PIM ensures that all groups and divisions in an organization adhere to the same or similar process for product authoring and maintenance thereby improving operation efficiencies.
  • Commerce Integration: Informatica PIM integrates perfectly into your system architecture thanks to certified interfaces and strategic partnerships with IBM WebSphere Commerce, Oracle ATG Web Commerce, Intershop and Demandware.
  • Omnichannel: Sales are boosted thanks to integration into all key sales channels – e-commerce systems, e-procurement systems, PoS, catalogs, mobile devices or data synchronization to data pools.
  • Web Access: This simple, fast, but very powerful web-based search, is just one part of the PIM Web interface, which allow business to author product information for sales and marketing

What customers are saying about Informatica PIM

"Informatica PIM is key component on transformation from a product centric view to a consumer experience driven marketing with more efficiency."

Heather Hanson – Global Head of Marketing Technology – Electrolux

Informatica Product Information Management Key Features

The web-based supplier portal makes it easy for suppliers to make new assortments or updates available using self-service functions.

The web-based supplier portal makes it easy for suppliers to make new assortments or updates available using self-service functions.

Data Integration and Supplier Adoption
… for quicker time-to-market

Informatica PIM offers a supplier portal and import processes for the integration of supplier catalogs or other systems. It connects the product information of manufacturers, suppliers, retailers, service providers, and customers to ensure that the right information gets to the right people within their prospective departments.

Informatica PIM offers an integrated process that provides a high degree of automation and self-services for suppliers and end users in a single solution. This process significantly reduces time and costs for the integration of suppliers in the company while increasing the quality of data.


The upload wizard guides suppliers step-by-step through the upload progress

The upload wizard guides suppliers step-by-step through the upload progress

The supplier portal is easy to use and tailored to each user and their role. Whether the file is CSV, Excel, XML, image, video, or data, Informatica PIM performs the import of these formats together in a single step to ensure deep integration into your processes and systems.

Suppliers can easily make their catalog data available independently via internet using a new Facebook-like user interface. This enables cost efficient communication in a central location between suppliers and Informatica PIM.

Experience significantly faster product launches with high quality data when time is saved when adding large numbers of catalog data with large assortments. Retailers and distributors optimize der supply chain costs when onboarding new suppliers and catalogs.


The new PIM Web Search offers full-text search functionality. The search result can be refined via facets and attributes. Product Information can be easily previewed and approved, for example, for the different output channels.

The new PIM Web Search offers full-text search functionality. The search result can be refined via facets and attributes. Product Information can be easily previewed and approved, for example, for the different output channels.

Data Management and Data Quality
--- for more operational efficiency

Informatica PIM provides a central location for managing and maintaining product information and digital assets. This includes, but is not limited to, workflows, business processes management, the creation of products, data validations, and more.

Informatica PIM - Data Quality delivers an integrated solution, designed for managing data quality of product and supplier data, including the support for data integration, data profiling and data governance. Designed to establish data stewardship and data governance programs, it enables companies to implement consistent, re-usable and automated data quality processes for product data, throughout the entire data life cycle. Companies can rapidly assess data quality statements and provides detailed data quality analyses.


The Quality Dashboard provides a quick overview of the data quality as per product, category or with the possibility of a channel specific drill down in Informatica PIM

The Quality Dashboard provides a quick overview of the data quality as per product, category or with the possibility of a channel specific drill down in Informatica PIM

With Informatica PIM - Data Quality, users can ensure data quality and channel consistency when importing and syndicating master data from external systems into Informatica Product Information Management (PIM). User can syndicate supplier catalog data and validate data to guarantee that all product attributes are clean and correct.

Informatica PIM - Web is a lightweight web application for data mastering in Informatica PIM. Thanks to the large group of possible users, including product managers, sales and marketing staff, text creators and translators, or graphic designers, it facilitates a collaborative approach as part of company-wide involvement in the PIM process.


Business Process Management: Informatica PIM ensures that the right information gets to the right employees and departments – simply and smartly with web access.

The integration of Informatica PIM with Informatica BPM is tackling the issue of blending the defined business process within PIM as part of the enterprise Business process for supplier management, new product introduction and onboarding, product maintenance, marketing and price management to name a few. It enables companies in providing better visibility of their business as it relates to product innovation and management across the enterprise thereby improving time to market, cut down silos, optimize processes where applicable.

Omnichannel … for boosting revenue across all customer touch points

Automated & assured Data Quality along all product information processes.

Automated & assured Data Quality along all product information processes.

Informatica Product Information Management (PIM) is the central master data platform for omnichannel commerce. Our solution enables retailers, distributors and manufactures to centrally manage all of their product data in order to create a consistent experience across all distribution channels.


Data templates for IBM WebSphere Commerce, Oracle ATG Web Commerce, Demandware, Oxide Sales, e-Spirit and Intershop.

Data templates for IBM WebSphere Commerce, Oracle ATG Web Commerce, Demandware, Oxide Sales, e-Spirit and Intershop.

Informatica PIM Multichannel Print Integration supports your individual print publishing strategy whether it be a large catalog, standardized price list, or creative brochure.

Informatica PIM Multichannel Print Integration supports your individual print publishing strategy whether it be a large catalog, standardized price list, or creative brochure.

Informatica Product Information Management (PIM) gives you the ability to offer the right product at the right place, at the right time. Informatica PIM offers access to all sales and marketing channels based on high quality data. With its integrated SEO capabilities PIM also helps to increase the visibility of your products in all of your online channels.

Whether you are using your own ecommerce solution, one of the leading systems on the market, or a platform-based commerce channel like Amazon, eBay, or Facebook, users can integrate and export customized product data to their existing ecommerce platform that is tailored to meet the requirements of the chosen channel.

In terms of classifications & standards: Informatica offers the ideal solution – whether you use GS1 (GPC), eCl@ss, ETIM, UNSPSC or your own internal taxonomies and naming conventions for items, features and references.


Informatica Product Information Management Key Benefits

Rich Product Data Closes the Sale

Informatica PIM provides retailers, distributors and manufacturers with an end-to-end, transparent process along the product information supply chain. Informatica PIM controls company-internal data management and data integration, including omnichannel commerce.

  • Faster product launches across all channels
  • Greater customer loyalty thanks to high-quality service and information
  • Higher margins & conversion rates in e-commerce
  • Increased sales through smart cross- and up-selling
  • Efficient supplier collaboration
Rich Product Data Closes the Sale

Benefits of Informatica PIM – Supplier or Data Onboarding

  • Cost savings thanks to a high degree of automation and self-services for suppliers and users
  • Time savings due to the automatic merging of various data formats and sources in a single step

What customers are saying about Informatica PIM

"Every supplier has their own perspective on their product data. It can be, for example, that some manufacturers use completely different symbols than others. Therefore, the harmony and classification of the data became of utmost importance for us." Marco Walther, E-Business Leader at ZITEC.

Benefits of Informatica PIM – Data Management

  • More efficient control of master data: assortments, items, hierarchies, features, references, and much more
  • Faster working processes across all departments, and greater productivity in the handling of product information

What customers are saying about Informatica PIM

“As our business evolves we need the right tools to help us keep pace. We needed a single source for all of our catalog data that had the right mix of flexibility and ease of use. We looked at a number of products at all levels and Heiler made the most sense.” Mike McCue, IT Director of Klein Tools.

Benefits of Informatica PIM – Data Quality & Business Process Management

  • Make your employee resources do the right things with relevant information and tasks
  • Increase conversions in ecommerce through rich product content
  • Reduce costs of product returns
  • Establish consistency and re-useability of quality rules to streamline business processes with more efficiency
  • Ensure a holistic Data Governance policy to reduce business risks

What customers are saying about Informatica PIM

"We are now available to our customers anytime and anywhere."[...]“The entire Bouwmaat catalog containing 12,000 items is available on our online store, in addition to our 46 branch outlets" Bernard Verburg, Director of Bouwmaat Nederland.

Benefits of Informatica PIM – Web

  • Streamlined collaboration across and beyond the enterprise
  • User roles specific views
  • Powerful item search functions for more efficiency

“We’re eager to streamline our content process for adding new products to our growing website." Ken Plumlee, President and CEO of Lumens Light + Living.

Benefits of Informatica PIM – Omnichannel

  • Faster product launches across all channels
  • Greater customer loyalty thanks to high-quality service and information
  • Higher margins & conversion rates in e-commerce
  • Increased sales through smart cross- and up-selling

What customers are saying about Informatica PIM

“Through Informatica PIM we’ve eliminated product management as a growth barrier and now have the speed and flexibility to get products in front of customers almost instantaneously.” Joel Katz, COO of Ashford

PIMcentral

Product information sells. Product Information Management (PIM) is how you take the headache out of handling that data. Welcome to the PIM resource hub, your first port of call for PIM best practices.

Featured

The Informed Purchase Journey

The Informed Purchase Journey

How PIM helps your customers buy from you.

Read the eBook
.
.
.
The Ultimate Workbook for Product Information Management

The Ultimate Workbook for
Product Information Management

Everything you need to know about
implementing PIM in your business environment.

Read the eBook
Product Information Malpractice

Product Information
Malpractice

Why manual PIM is incredibly
bad for business.

View the SlideShare
.
.
How to Make your PIM Channel-Agnostic

How to Make your
PIM Channel-Agnostic

Overcome five obstacles
to omnichannel success.

Read the eBook
The Informed Purchase Journey

The Informed Purchase Journey

How information drives purchase
– for one man and his bike

View the Infographic
.
.
Death by Silo

Death by Silo

Why product information
silos kill your margins.

View the SlideShare
Know Your Own Products

Know Your Own Products

Why your CRM only solves half
the personalization equation.

View the SlideShare
.
.
PIM - Do it Right

PIM – Do it Right

Why product information
isn’t dull data.

Watch the Video

   

   
   

.
.

PIM Best Practices

The ROI of Product Data for Multichannel Commerce

The ROI of Product Data for Multichannel Commerce

How PIM can help you
expand your business.

Get the research study
PIM for Search Engine Optimization

PIM for Search
Engine Optimization

Use PIM to supercharge
your SEO.

Get the white paper
Next Generation Information and Data Management for Commerce Relevancy

Next Generation Information
and Data Management for
Commerce Relevancy

Fit for Commerce on delivering consistency
and personalization in omnichannel retail.

Get the white paper
.
.
Using PIM to Personalize Product Recommendations

Using PIM to Personalize Product Recommendations

5 strategies for making
the most of PIM and
delighting customers.

Read the executive brief
PIM for Today’s eCommerce Initiatives

PIM for Today’s eCommerce
Initiatives

What you need to know
about eCommerce re-platforming.

Get the white paper
PIM for Long Tail

PIM for Long Tail

Build an assortment strategy that boosts margins.

Get the white paper
.

Best of the PIM Blog

PIM is a silo breaker

Why PIM fosters cross-departmental collaboration.

Read the blog post

Six reasons to invest in PIM

How product data quality maps to your business goals.

Read the blog post

The supermarket of the future

Are information and connectivity more crucial than physical products?

Read the blog post

PIM Best Practices: Kramp building materials

How the distributor’s long tail strategy makes shopping easy for customers.

Read the blog post

9 KPIs for Top Retailers’ Multichannel Commerce

Why they invest in PIM.

Read the blog post

Margin killer: How a pair of pants plummeted profits

When returns kill margins.

Read the blog post
.

Informatica PIM Solution

Informatica PIM
a Leader

The Forrester WaveTM: Product Information Management (PIM), Q2 2014 names Informatica PIM as one of the leading solutions on the market.

Get the analyst report

The ROI of Product Data

How quality product information leads to higher margins.

Get the white paper

PIM Success Story: Saint Gobain

How Informatica PIM helped a Netherlands-based distributor of building supplies enhance its multichannel experience and get products to market faster.

Watch the video

Informatica PIM Version 7.1 Brochure

Everything you need to know about PIM.

Get the brochure

What's New in PIM 7.1?

Hear from product managers how the latest PIM version enables real-time commerce.

Watch the webinar

PIM Implementation

The organizational and process changes you need to implement for a successful PIM rollout.

Get the white paper

How Vibe
Enables PIM

A demonstration of how Vibe’s map once, deploy anywhere capability lets you embed data quality rules within Informatica PIM.

Watch the demo

Best practices in building the business case for product information management

Ventana Research on
the top 5 reasons your business needs PIM.

Watch the webinar

PIM Success Story: Bouwmaat

Learn how building supplier Bouwmaat used Informatica PIM to execute on its vision
to "build everything smarter".

Read the success story