c07-customer-stories

Abu Dhabi Department of Culture and Tourism (DCT)


Located on an island in the Persian Gulf, Abu Dhabi is a popular destination for tourists. With 250 miles of coastline, four football stadiums, a vibrant art and music scene, world-class museums, myriad cultural sites, and the region’s largest exhibition center, it receives approximately 10 million visitors every year. Determining the exact number of tourists is more difficult than it sounds, however, and that job falls to the Abu Dhabi Department of Culture and Tourism (DCT).

“With Informatica’s help, we’ve been able to leverage data to help enhance Abu Dhabi’s standing as a world-class city, while staying true to our cultural heritage.”

— Jaymin Harish Darbari, Data Governance Lead, Abu Dhabi Department of Culture and Tourism

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Business Need

Quickly build complex data configurations and flows

Measure both the quantity and economic impact of visitors

Retain flexibility to move data warehouse to the cloud

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Challenges

Automate manual processes to accelerate reporting tourism data to the government and save time for employees

Enhance data quality and reporting accuracy for dashboards to improve trust in data and increase analytics adoption rate

Ingest data from hotels, museums, and tourist sites automatically and make it easily consumable via APIs

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Solutions & Results

Bring tourism data from source systems into a Microsoft SQL Server data warehouse using Informatica Cloud Data Integration

Cleanse data and detect anomalies using Informatica Data Quality, reporting any issues back to the business

Consume and build APIs using Informatica Cloud API Manager

Exchange files with partners using Informatica B2B Gateway

Enables the business to generate new tourism insights while saving 2,000+ person hours annually

Improves trust in data across the organization by proactively addressing data quality issues, encouraging users to adopt analytics

Helps the organization become a data provider to both government and private organizations to ultimately help increase visits to Abu Dhabi

Products & Services

Informatica Intelligent Cloud Services

Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.

Cloud Data Integration

Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.

Informatica Data Quality

Deliver clean, trusted data so all your projects meet your business objectives.

Informatica B2B Exchange

Securely integrate any data with partners with agility, flexibility and productivity to drive growth and profitability.

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