c07-customer-stories

Amena

One of Spain’s leading telecom companies, Amena provides mobile phone service to more than nine million customers.

“I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational.”

— Bernardo Gallego, Avanza Project Manager, Amena

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Business Need

Modernize the business and combat competition in low-margin Spanish mobile communications market.

Increase focus on customers—improving customer retention, increasing cross- and up-sell opportunities and attracting new customers.

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Challenges

Implement sophisticated CRM system with customer-oriented architecture.

Keep existing CRM system fully operational while installing new one.

Synchronize, process, and transfer up to three million transactions daily.

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Solutions & Results

Minimized risk of implementing new CRM system.

Reduced time to results.

Improved customer service.

Provided 2,500 users with single point of access to all customer data.

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Technologies Used

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories

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Fastweb

Fastweb provides consistent, reliable data for more effective customer targeting.

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kpn

Reduced marketing and sales time-to-market through real-time interaction between target systems.

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LIME

PowerCenter provides a holistic view of three million customers and operations enabling LIME to make faster, more accurate business decisions.