Carphone Warehouse

 

With retail operations in 11 countries and an extensive portfolio of telecommunications services, the UK-based Carphone Warehouse is Europe's leading independent mobile communications retailer.

“Informatica PowerCenter is the system that makes our operations tick every day. If it didn't work, everyone who relies on it would be complaining instantly, and that just shows how much it helps us to drive our business.”

—  Brian Ganly, Data Warehouse Architect, The Carphone Warehouse

Business Need

Compound growth created a significant, daily need for accurate financial performance data across all lines of business.

Series of acquisitions, such as Talk Talk and Opal Telecom, meant that the type of sales data collated every day had diversified as well as accelerated.

Challenges

Implement daily reporting with minimal impact on IT performance.

Provide executives with detailed visibility into financial performance.

Integrate data from multiple sources: in-house retail system, 10,000 users across Europe, Oracle and bespoke legacy platforms.

Solutions & Results

Deployed unified, scalable Informatica solution to deliver a daily financial reporting system for use by anyone in the company who needs it.

Facilitated fast, current analysis of financial performance—right down to individual store and customer granularity.

Increased gross margins by 3% by adjusting sales strategies in response to financial performance information.

Reduced operating costs for financial reporting through enhanced management of data integration processes.

Technologies Used

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

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