Online Tool Retailer
This Online Tool Retailer, based in Germany, specializes in tools and industrial equipment. It is one of the subsidiaries of the world’s largest industrial supply companies.
“Informatica MDM – Product 360 helps us increase our sales, now we can provide the products and information our customers need.”
— IT Director, Online Tool Retailer
Business Need
Enable web shop growth to more than 1 million product SKUs
Improve the way products appear online
Accommodate up to 50 attributes per product
Enable a five-person product management team to be more efficient while improving data quality
Deploy new PIM system in 6 weeks to avoid revenue loss
Challenges
Increase sales and return visits by offering more products online with more accurate and complete product data
Giving customers exceptional buying experiences to compete in today’s cutthroat environment for B2B e-commerce
Onboard new suppliers and their product catalogs faster and eliminate duplicate product entries
Solutions & Results
Replace homegrown product information management system with Informatica MDM – Product 360
Use Informatica MDM – Product 360 to accelerate product publication to 17 online channels and identify duplicate entries
Automate evaluation of data completeness for required product photos, descriptions, and safety information using Informatica Data Quality
Increased sales by 18% in a single year
Reduced time to onboard new suppliers from months to hours
Gained a more accurate count of unique products by removing 44% of products that were duplicates entries
Improves product data quality, reduces risk, and cuts product data management time by 80%
A single user can now onboard multiple suppliers and thousands of products in a single day
Products & Services
Informatica MDM – Product 360
Informatica MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.
Informatica Data Quality
Transforms the way your business works by instilling trust in data at all times.
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