RAC
The UK’s oldest automotive association, RAC provides more than 7 million members with a comprehensive range of services, from roadside assistance to financing, insurance, and travel information. To protect its century-old brand and improve its services, RAC wanted to integrate all of its customer data in a single database.
“Informatica’s PowerCenter ETL tool has been a technological cornerstone of RAC's Data Warehouse project; it has provided efficient extraction of disparate data sources, the application of complex business rules in the transformation mappings, and highly performant loading of the transformed data into the target database.”
— Andrew Urbanski, Data Architect, RAC
Business Need
Build a group-wide understanding of the value of individual customer relationships.
Connect customer databases, market channel and business processes.
Modernize systems: main membership database was nine years old and there was no data feedback loop.
Challenges
Consolidate information from 14 different data sources.
Create a single, integrated view of customer relationships.
Give end users right-time access to data without IT intervention.
Solutions & Results
Shortened reporting time from days to minutes.
Raised travel insurance renewal rate from 5% to 25%.
Targeted cross-sell and upsell opportunities more accurately.
Improved customer service for competitive advantage.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Success Stories
Europcar
Europe’s leading car rental company uses Informatica PowerCenter to accelerate decision making, enhance the customer experience and increase business agility.
Schneider National
The Informatica platform is key to Schneider National's data warehousing and business intelligence initiatives enabling increased responsiveness to customers.
Con-way Freight
Con-Way Reduced OPEX through more efficient and effective cross-dock operations with PowerCenter