RAC
The UK’s oldest automotive association, RAC provides more than 7 million members with a comprehensive range of services, from roadside assistance to financing, insurance, and travel information. To protect its century-old brand and improve its services, RAC wanted to integrate all of its customer data in a single database.
“Informatica’s PowerCenter ETL tool has been a technological cornerstone of RAC's Data Warehouse project; it has provided efficient extraction of disparate data sources, the application of complex business rules in the transformation mappings, and highly performant loading of the transformed data into the target database.”
— Andrew Urbanski, Data Architect, RAC
Business Need
Build a group-wide understanding of the value of individual customer relationships.
Connect customer databases, market channel and business processes.
Modernize systems: main membership database was nine years old and there was no data feedback loop.
Challenges
Consolidate information from 14 different data sources.
Create a single, integrated view of customer relationships.
Give end users right-time access to data without IT intervention.
Solutions & Results
Shortened reporting time from days to minutes.
Raised travel insurance renewal rate from 5% to 25%.
Targeted cross-sell and upsell opportunities more accurately.
Improved customer service for competitive advantage.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Success Stories
Europcar
Europe’s leading car rental company uses Informatica PowerCenter to accelerate decision making, enhance the customer experience and increase business agility.
