Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.

“There’s real money associated with the performance and reliability of the system, so it was important to go with a proven solution. Informatica gives us an edge in time-to-market, cost, and reliability—all the advantages of a proven platform.”

— Antonio Casacuberta, Chief Technology Officer, Responsys, Inc.


Business Need

Better service customers and help them gain faster time-to-value.

Enable customers to create complex time- and behavior-driven marketing campaigns across multiple channels.

Control IT development costs.



Support launch of new on-demand marketing product.

Build scalable data-integration platform for expected business growth.

Manage complex data movements between numerous systems.


Solutions & Results

Reduced software development time by 50%.

Accelerated customer on-boarding by up to 40%.

Helped ensure successful launch of new SaaS offering.

Will cut need for development and support resources by 50%.

Will handle expected 20% increase in event-data volume.


Technologies Used

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Informatica PowerExchange

Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.

Informatica Professional Services

Successfully implement Informatica software in your environment with a wide range of professional services offerings.

Success Stories

Callidus Software

Leading sales performance management software provider achieves 3316% ROI by end of second year and complete payback in 5.9 months using Informatica PowerCenter.

IKON Office Solutions

Document management systems and services reduces costs by up to $1.5 million over three years (equivalent to a six months ROI), saves 19 TB of data capacity and cuts backup window by 25% using Informatica Data Subset.

Ultimate Software

Ultimate Software embeds Informatica iPaaS into its UltiPro to provide self-service data access