Informatica PowerCenter Identified As Most Widely Used ETL Technology Among Independent Research Firm’s Clients Surveyed *

“Informatica Led the Pack when Users were Asked to Rate the Ease of Use of Their ETL Solution” *Modified headline, sub headline and endnotes.

REDWOOD CITY, Calif., May 17, 2010 -  News Facts:
  • Today Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, announced that its flagship product PowerCenter, part of the Informatica Platform, was identified as the most widely used technology in the report: Enterprise ETL: Evolving And Indispensible To Your Data Management Strategy,1 Forrester Research, Inc., May, 2010.
  • Over half of respondents view ETL as critical for business operations.ii
  • Nearly three-quarters of respondents intend to expand their usage of ETL technology in the next year.
  • ETL technology is core to a company’s data management strategy.
  • Companies should migrate custom code to packaged ETL.
  • Data profiling and metadata management are the most common complementary solutions purchased or leveraged through ETL vendors, with data quality management software following close behind.

Informatica: Leading the Pack

  • Informatica’s PowerCenter is the most widely used ETL technology among Forrester clients surveyed.
  • Nearly half of IT professionals familiar with data integration are employing Informatica’s PowerCenter.iii
  • More than half of Informatica customers employ the solution enterprise-wide, standardizing across multiple segments of the business.iv
  • “Informatica led the pack when users were asked to rate the ease of use of their ETL solution.” Over half of users claim that the Informatica solution is easy to learn and use.
  • “Informatica is often found on the shortlist of enterprise ETL vendors considered by large organizations or for mission-critical ETL use cases.”

Through various acquisitions during the last few years, Informatica has expanded its data integration offerings to include master data management (MDM), data quality, application information lifecycle management, cloud data integration, complex event processing, B2B data exchange and ultra messaging. Forrester added that as a result of its aggressive merger and acquisition strategy, Informatica “continues to provide a valuable data management stack alternative to larger rivals.”

Tweet this: Industry analyst @rbkarel identified @InformaticaCorp’s PowerCenter as most widely used ETL technology

Supporting Quote

  • “ETL is Informatica’s heritage. We pioneered this technology and continue to be visionaries in the data integration market,” said Girish Pancha, executive vice president, Data Integration, Informatica. “We have worked hard and are proud of our position in this growing and diverse market, where we provide technologies beyond datawarehousing for our customers. Informatica’s leadership position is fueled by our steadfast commitment to innovation and is integral to the company’s strategy and future success.”

i Forrester interviewed 11 vendor companies for this report. In addition, in November 2009, Forrester surveyed 145 ETL end users from Forrester’s client base who expressed interest in Forrester’s data integration research and shared that they were familiar with their respective organization’s data integration efforts, specifically regarding extract, transform and load (ETL).
ii Base: Forrester also surveyed 113 MDM- and/or DQ-savvy IT professionals in August 2009 to contribute to its report.
iii Base: Forrester client IT professionals familiar with their respective organization’s data integration efforts (percentages may not total 100 because of rounding).
iv Base: 146 Forrester client IT professionals familiar with their respective organization’s data integration efforts (multiple responses accepted).
* Modified headline, sub headline and endnotes.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit


Note: Informatica, PowerCenter and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.