Informatica Announces New Cloud Capabilities

Booth N1916, Dreamforce, 2015, San Francisco, Calif., Sept. 15, 2015 – Informatica, the world’s number one independent software provider focused on delivering transformative innovation for the future of all things data, today announced  new Informatica Cloud capabilities and offerings that help power multiple key Salesforce initiatives, including: Internet of Things (IoT), analytics connectors and vertical solutions.

Informatica is a leading Salesforce ISV partner providing pre-built native cloud integration and data management capabilities for Salesforce Clouds – including: Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud and App Cloud – as well as vertical and role-based analytics connectors for the Salesforce Wave Analytics Platform.

“Because Informatica supports every Salesforce offering, customers can leverage Informatica Cloud as a unified cloud integration solution across their Salesforce investments as they expand from one Salesforce org to multiple orgs, clouds and apps,” said Ronen Schwartz, senior vice president and general manager, Informatica Cloud. “Customers continue to benefit from the decade-long partnership between Informatica and Salesforce. Informatica Cloud makes it simpler than ever for business users, Salesforce administrators and LOB IT to integrate external data into their Salesforce Clouds and apps, while dramatically reducing time-to-market for new integrations and helping to efficiently scale out Salesforce deployments.”

New Informatica Cloud capabilities and offerings for Salesforce customers include:

  • Internet of Things (IoT) – Informatica supports Salesforce’s IoT Cloud. Informatica empowers customers to stream and upload billions of events from applications, logs, devices and sensors to Salesforce — enabling companies to maximize the value of their data.
  • Analytics Apps Integration – Informatica provides a pre-built native connector that allows Salesforce administrators and IT to easily move external data into Salesforce Wave Analytics for business users’ access. Informatica now also enables integration of external data sources with the new Salesforce Wave Analytics app, a role-based analytics app that will deliver personalized templates, historical analysis and the ability to take immediate actions. This will help sales leaders manage forecasts, pipelines, team performance and more to accelerate business growth. Pre-built integrations to Wave Analytics help companies integrate a wealth of structured and unstructured data to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.
  • Enhanced Data Masking for Cloud Platform Users – Informatica Cloud Test Data Management (TDM) enables new security capabilities for SaaS production and sandbox data via award-winning Informatica data masking technology.
  • Mission-Critical Connectivity for Vertical Apps – Informatica provides easy connectivity to on-premise and cloud vertical and horizontal applications. Customers can use Informatica’s pre-built integrations to accelerate time-to-market for their Salesforce implementations.
  • Enhanced Connectors – Informatica delivers several new versions of pre-built connectors for leading cloud applications and big data sources, including: Box, Hadoop, MailChimp, Concur, Eloqua, Salesforce Marketing Cloud and Azure SQL Data Warehouse.

Informatica’s Dreamforce Blogs

  • Read more from Informatica about Dreamforce 2015 here.

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About Informatica

Informatica is a leading independent software provider focused on delivering transformative innovation for the future of all things data. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. More than 5,800 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and on the internet, including social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


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