Informatica Unveils First Enterprise-Class Integration Cloud

Informatica MDM Cloud Edition - Seamlessly Integrate and Unify Business Data from all Clouds: SaaS, PaaS and Private

Informatica World 2016, San Francisco, Calif., May 24, 2016 – The promise of great business data in every enterprise is that users are able to obtain the insights they need in a simpler and faster manner, enabling them to make smarter decisions. The challenge today is that data is fragmented inside and outside the organization, so it becomes nearly impossible to achieve the promise of great business data. Informatica offers the most comprehensive cloud integration and data management solutions to achieve a complete view of trusted data.

The Summer 2016 release of Informatica Cloud delivers the industry’s most complete Integration Platform as a Service (iPaaS) for cloud data, application and process integration, cloud data quality, cloud data masking and security, and cloud mastering. Informatica, the world’s No. 1 provider of data management solutions, provides the industry’s only unified integration cloud that enables companies to easily and cost-effectively harness the increasingly voluminous datasets moving to SaaS apps, such as Salesforce, Workday and NetSuite, and cloud platforms (PaaS), such as AWS and Azure. Informatica delivers relevant and trustworthy data to both cloud and on-premise with a unified integration cloud powered by metadata intelligence that abstracts away the complexity of accessing, transforming and unifying data from the disparate underlying sources. Now, for the first time, companies can easily translate their business data into business value across lines of business and serve their customers more effectively.

Informatica Intelligent Data Platform Customer Benefits

  • Informatica MDM Cloud Edition – Brings all the capabilities of Informatica MDM and combines them with the speed and agility of Amazon (AWS) to deliver a single view of customers in the cloud. Additionally, Informatica MDM Cloud Edition provides award winning data security to ensure business-critical data is safe in the cloud while helping eliminate infrastructure cost.
  • Informatica Cloud Data Integration Hub – Increases integration efficiency by publishing the data once and consuming it by many subscribing applications. This gives business easy access to published data with self-service publications and subscriptions.
  • Informatica Cloud B2B Gateway – Extends organizations’ integration to its B2B partner communities, which allows for management and tracking partners and messages exchange.

MDM Cloud Edition – Combining the Power of Informatica and Agility of Amazon Web Services

Informatica’s industry-leading, multi-domain master data management offering, Informatica MDM, is now available in a cloud edition, running as a hosted service on Amazon Web Services. Customers are freed to focus on the value they want to drive from their data, while leaving IT management to Informatica experts. MDM Cloud Edition also enables customers to:

  • Eliminate infrastructure costs and reduce maintenance costs
  • De-risk the management of complex MDM installations
  • Automatically leverage the latest features and enhancements of Informatica’s leading MDM solution
  • Reap the benefits of Informatica MDM combined with award-winning data security to ensure business critical data is safe on the cloud, as well as industry-leading data quality and Data as a Service.

Cloud Data Integration Hub

With the rapid proliferation of SaaS applications, cloud business intelligence, visualization and data warehouses, organizations are looking for more agile and efficient integration and synchronization of cloud data so they can use it to drive enterprise value. Informatica Cloud Integration Hub simplifies and modernizes data integration by putting self-service publish/subscribe data integration capabilities into the hands of the business. Data can be published once and consumed many times by subscribing applications. In moving away from point-to-point integrations, organizations can better manage the proliferation of cloud applications, while business users gain easy access to published data at the time and in the format they need it.

Cloud B2B Gateway

Rapid onboarding and agility in working with partners is a success driver across many industries. Informatica B2B Gateway extends an organization’s integration infrastructure to its outside partners throughout-of-the-box business and accounting as well as EDI mappings, which prepare, translate and transfer information. The benefits include simplified and accelerated partner onboarding, allowing partners to engage more quickly while organizations gain visibility into what partners are doing and are able to better track and manage their partnerships.

Cloud B2B Gateway is available initially as a vertical solution for retail and manufacturing, with other verticals to follow.

Intelligent Structure Discovery

IoT data is anything but homogenous. Machines, sensors and devices have their unique signals and logs that need to be aggregated and integrated into new business processes for competitive advantage. Providing innovative functionality for the market, Informatica Intelligent Structure Discovery automates the integration of IoT data by detecting unique data structures and automatically transforming any log into a meaningful data format so applications and business processes can pull out the information they require.

New Capabilities and Enhancements

Additional Informatica Cloud capabilities and features new with Cloud Summer 2016 include:

  • Enhanced Cloud Data Integration
  • Enhanced Real-Time Cloud Application Integration
  • Easier Cloud Test Data Management
  • Cloud Data Wizard for Salesforce
  • Any Data: New Cloud Connectors
  • Enhanced Data as a Service Contact Validation Capabilities
  • Cloud Customer 360
  • Informatica Discovery IQ

Read more about the new capabilities and enhancements in the Informatica Cloud Summer 2016 blog here.

Read more about Informatica chief product officer Amit Walia’s vision for the future of Informatica products and solutions here.


Informatica Cloud Summer 2016 is generally available in June 2016.

Supporting Quotes

“At Life Time, we’re committed to helping our members succeed,” said Brian Fisher, director of Business Intelligence and Data Warehouse, Life Time Fitness, Inc. “We want to know each member and have the ability to personalize their experiences along the way. Informatica Cloud’s end-to-end data management lets us partner the right programs and services to gain unique insights from every customer interaction.”

“Informatica’s powerful hybrid cloud data integration capabilities are a game changer for our clients who rely on Primitive Logic to help architect and implement their journey to the cloud,” said Eric Greenfeder, chief architect, Primitive Logic. “Utilizing the Informatica Cloud iPaaS and its new features in the Summer 2016 release, Primitive Logic has been able to accelerate our customers’ cloud initiatives by rapidly integrating and securing business data and processes across cloud and on-premise systems seamlessly.”

“In the cloud era, enterprises seek not only to enable efficient cloud-to-ground integration, but also to improve data quality and business process execution,” said Carl Lehmann, Hybrid IT analyst, 451 Research. “They seek a unified cloud platform for integration, data management and process orchestration, such as Informatica’s Cloud Integration-platform-as-a-Service, to assure the continuity of business operations as workloads and data transition to hybrid cloud architectures.”

“The most significant Informatica Cloud release to date, Cloud Summer 2016 enables Informatica customers to deliver end-to-end data, app and process integration and data management via one unified integration cloud,” said Ronen Schwartz, senior vice president and general manager, Informatica Cloud, Informatica. “As businesses continue to struggle with siloed data and stovepipe solutions, Informatica Cloud enables unprecedented agility for IT and workers to adopt new technologies and adapt to change through its support for any user, any data and source, any integration pattern, and any cloud ecosystem.”

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About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the Cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the Cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and

All information provided in this press release is as of May 24, 2016, and we assume no obligation and do not intend to update or revise any forward-looking statements made in this press release as a result of new information or future events. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.


Note: Informatica and Informatica Cloud are registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.


Maureen O’Connell
+1 650 385 4022 - office
+1 408 679 0648 - mobile

Shira Frantzich
+1 650 385 5674 - office