Informatica Powers Next-Generation Customer Views for Great Customer Experiences

Newest Master Data Fueled Applications Combine Market-Leading Master Data Management Capabilities with the Power of Big Data

Redwood City, Calif. – February 22, 2017 – Great customer experiences are paramount to winning in business today. But without great data, companies struggle to deliver great experiences to their customers at scale. Informatica®, the world’s No. 1 provider of data management solutions, today announced today announced that the latest versions of its master data fueled applications, Informatica MDM – Customer 360 and Informatica MDM – Relate 360, work together to power actionable, next-generation customer views, at any scale, to deliver superior customer experiences. Every organization is trying to gain a competitive advantage and achieve a holistic view of customer activities and Informatica MDM helps to deliver a complete view to identify new opportunities, uncover existing relationships and achieve a 360 view of customers.

Informatica today also introduced Informatica Axon, the industry’s first fully integrated, enterprise data governance solution. Informatica Axon is designed to engage all constituencies, technical and business, to effectively govern an organization’s data. The solution enables enterprise data governance programs across a wide array of industries including highly regulated industries such as financial services, healthcare, life sciences, insurance and others to connect people and data for better business decisions.

Informatica Axon, based on technologies obtained through the acquisition of Diaku Ltd., integrates seamlessly with industry-leading Informatica data management solutions for data quality, master data management, big data and cloud to form the only complete, unified data governance offering, for any market and any size enterprise.

Informatica Master Data Management (MDM) – Customer 360 and MDM – Relate 360

Informatica MDM solutions combine the strength of the market’s only true end-to-end MDM solution, Informatica MDM, with the power of graph technology and data exploration and visualization. Together they propel customer centricity strategies forward across a large spectrum of B2B and B2C and empower companies to fulfill the promise of customer-centric initiatives, identify new opportunities, uncover existing relationships, and streamline customer information management processes. They provide an innovative way to centrally onboard, strategically manage, visually explore, and securely share customer information with those who need it most.

Key functionality includes:

  • MDM – Customer 360 – Designed to make trusted customer data accessible to business users, MDM – Customer 360 collects, validates, cleanses, enriches, merges, centrally manages and shares customer data that is normally fragmented across the enterprise and combines it with other business-critical data including product and external third-party data. Strategic data management, contact validation, industry-leading data quality, and robust business process management capabilities for collaboration and governance are at the core of the offering.
  • MDM – Relate 360 – Providing an interactive front-end, MDM-Relate-360 enables business users to easily identify and visualize relationships in a big data environment including households, customer groups and social networks. Powered by graph technology, Relate -360 help discover relationships and derive actionable insights across customer, supplier and product data; transaction, interaction and IoT data; and other internal and third-party data.

“Informatica customer data management solutions have helped top brands improve their customer experiences through gathering, validating and mastering customer data across diverse sources, and managing it to ensure it stays clean, consistent and connected,” said Amit Walia, executive vice president and chief products officer, Informatica. “By infusing multidomain MDM with graph technology and intuitive relationship discovery capabilities, the synergy that results from using MDM – Customer 360 in concert with MDM – Relate 360 is a game-changer for businesses competing on customer experience, particularly as customer channels and data, not to mention expectations, continue to grow in diversity and complexity.”

Greater than the Sum of their Parts

Built on Informatica’s Intelligent Data Platform™, MDM – Customer 360 and MDM – Relate 360 work synergistically to ensure that all an enterprise’s customer-related data can be trusted and used to provide insights into customer needs and behaviors, predict the best actions and most relevant up-sell and cross-sell offers in real time, drive engagement, and improve operations across sales, marketing, customer service and other customer-facing functions.

Built for the Business

Informatica MDM-Customer 360 and MDM-Relate 360 are the two most recent apps added to our suite of master data-fueled applications. Informatica MDM – Customer 360 and MDM – Relate 360 MDM applications are designed with a business-friendly, configurable user interface, and make data accessible through existing apps or through pre-configured, role-based interactive dashboards designed for customer engagement and relationship discovery. Configurable prebuilt workflows and data model make it easy to ensure data is clean, complete and fit for purpose and conforms with internal and industry policies and regulations.

Supporting Quotes

  • “Businesses of all sizes and in many industries continue to struggle to maintain a consistent, shareable and accurate single version of master data across their organizations — a requirement that is growing in importance. With the increasing focus on the digitalization of enterprises, management of their key master data is also becoming more important. The ability to achieve and maintain a single, semantically consistent version of customer master data is crucial for customer centric organizations. More importantly, trusted data (which starts with trusted master data) sits at the center of a digital business platform, so demand for effective MDM will continue to increase in the next few years.”- Gartner Magic Quadrant for Master Data Management Solutions, published January 19, 2017

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About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world’s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at and


Note: Informatica is a registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.

Maureen O’Connell
+1 650 385 4022 - office
+1 408 679 0648 - mobile

Shira Frantzich
+1 650 385 5674 - office