Business colleagues using MDM - Customer 360 to manage customer data

MDM Business Applications

Empower the business to directly access, manage, and analyze critical data.


Key Features

Informatica MDM applications enable business users to help themselves to the data they need.

Configurable business-friendly user interface

Informatica MDM applications are designed with a business-friendly, configurable user interface, not one designed for data stewards or developers

Business-process driven workflow

Our Informatica MDM applications come with a configurable, business-process driven workflow for your unique requirements

Pre-built yet flexible data model

MDM applications come with a pre-built data model you can change quickly, easily, and affordably as your needs evolve

Pre-configured business rules

Get a jump start by leveraging pre-configured business rules that you can tune to meet your specific needs

Customer Success Stories


Citrix uses Informatica solutions to gain complete customer insight on all products


Informatica success story featuring Customer 360 SaaS and IDMC.


CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data

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