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Customer Data Strategies For Dummies

The Definitive Guide to Using Data to Fuel Customer Engagement

Customer engagement is built on differentiated user experiences—one after another. To create those experiences, businesses need trusted, relevant data. That’s what lets you glean the relationship insights that fuel personalization and the ability to offer the right content at the right time.

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c25-customer-strategy-dummies-3191

Please complete the form below to have this item emailed to you.

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Informatica will use data provided here in accordance with our privacy policy.
c25-customer-strategy-dummies-3191

Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

With trusted, well-governed customer data, businesses know who their customers are, what products they own, and what their preferences are. Trusted customer data is relevant and authoritative. "Customer Data Strategy For Dummies" will teach you how to manage your customer data as the strategic asset it is.

Download your free copy to learn:

  • The role of great data in the customer experience
  • How to avoid common missteps with customer data strategy
  • How to build a next-generation customer 360 view

This eBook jumpstarts successful strategic data management to ensure you create the right engagement at the right time for the right customers.