概述
利用可扩展且灵活的 PIM 解决方案来管理复杂的产品内容，并提供下一代客户体验。
更快实现价值
通过更快实现价值使 Informatica 客户受益：在 B2B 和 B2C 环境中部署 MDM – Product 360 后，他们推出产品的平均速度提高了四倍。即使是拥有上百万产品的客户，也可以在所有渠道和数字接触点加快产品的推出速度。部分 MDM – Product 360 客户已经缩短了 67% 的客户报价创建时间。
在所有渠道提供富有吸引力的产品体验
客户需要连贯而个性化的跨渠道体验。MDM – Product 360 通过提供可靠的相关产品信息，帮助您提供独特的品牌体验，支持明智的购买决定，并提供超出客户期望的具有情感吸引力的产品体验。
成功的全渠道商务
MDM – Product 360 客户可以通过多种渠道轻松地提供完整的产品系列。凭借充分的产品信息和经改进的客户体验，一些客户的退货率降低了 25%，转化率提高了 20%，平均购物篮大小也增加了 20% 以上。
提高生产力，降低成本
由于工作流程的精简和自动化以及协作的改进，一些 Product 360 的客户报告称，在使用相同团队的情况下，他们的产出变为了原来的三倍，还有一些客户则称，他们在线完善产品的步骤减少了 60%。此外，部分客户共享和收集媒体数据所需的电子邮件往来明显减少，还有部分客户得以将数据管理员的工作量减少了 50%。
主要功能
Product 360 提供了一个强大的 PIM 解决方案，使业务用户能够在任何地方更高效地获取、编写和发布产品信息。
User-friendly and results-driven
Provides intuitive and configurable task- and role-based user interfaces that allow easy and efficient collaboration with internal and external data contributors.
Digital asset management
Includes embedded digital asset management with fully automated data processing capabilities to easily handle and centrally manage complex product data and large collections of media assets—regardless of format.
The one for omnichannel
Offers editable channel previews and connects with major systems, including Google Manufacturer and Merchant Centers, IBM, Hybris, Salesforce Commerce Cloud, and Oracle.
Superior supplier collaboration
Offers an embedded self-service portal for supplier onboarding and data uploads as well as the Informatica MDM – Supplier 360 application for superior supplier relationship management.
Only end-to-end MDM solution in the market
Start small and grow fast—in the cloud or on-premises—by mastering other business-critical data, like customers and suppliers, with applications based on Informatica’s Intelligent Data Platform.
Exchange product data via data pools
Streamlines and automates the synchronization of product information through data pools, such as the Global Data Synchronization Network (GDSN) within the MDM – Product 360 user interface.
Embedded industry-leading data quality
Comes with embedded, automated quality checks and dashboards to ensure all product data is standardized from the beginning.
