RingCentral
RingCentral helps enterprises reduce management time and costs through its complete business communications systems based in the cloud. RingCentral provides innovative call management, phone number services, online conferencing, and more valuable features with mobility across devices and integration into common business applications and workflow management platforms.
“Deliverability is our main reason for using Informatica Data as a Service, because keeping your sender score up as high as possible is important when you are dealing with a high volume of email each week. Using Email Verification Plus Hygiene gets you in the comfort zone and away from the gray zone, where you could potentially be blacklisted”
— Brian Chiosi, Marketing Systems Lead
Business Need
Become an innovative, cost-effective and cutting edge phone communication system provider
Create an email communication channel to nurture leads with intent to move through the sales cycle
Challenges
Manage data quality of email addresses acquired through several channels
Avoid blacklisting and deliverability issues due to bad data quality
Implement an easy solution across an existing custom lead engine and marketing technologies
Solutions & Results
Improved the sender score to reach 96 and reduced the risk of the business
Email addresses are verified and cleansed through RingCentral's marketing CRM
Products & Services
Informatica Email Verification Plus Hygiene
Proven email verification and hygiene solution increase deliverability, protects sender reputation and improves email marketing performance.
