c07-daas-a2-3033

Leadership Benchmark Report on Marketing Data Quality Trends

How and why decision-makers plan to improve marketing data quality

c25-daas-a2-3033

Please complete the form below to have this item emailed to you.

All fields are required.

c25-daas-a2-3033

Please complete the form below to have this item emailed to you.

All fields are required.

c25-daas-a2-3033

Please complete the form below to have this item emailed to you.

All fields are required.

It’s impossible to market or sell effectively if you don’t know enough about your customer. That’s where high quality marketing data steps in; productive sales cycles and insightful marketing analytics hinge on accurate data.

It’s no surprise then that improving marketing data quality was the primary objective for the marketing influencers surveyed in the “Leadership Benchmark Report on Marketing Data Quality Trends” -  the latest report from the Marketing Data Quality Trends Survey, conducted by Ascend2 in partnership with Informatica.

Read the report and discover how improving marketing data quality can have a transformative effect on the success of your campaigns, and learn more about:

  • How you can deliver a best-in-class marketing data strategy.
  • The obstacles standing in the way of data-driven marketing success.
  • The strategic objectives to prioritize for the quickest impact.

Learn how to improve your marketing data quality from these key marketing influencers, and start seeing the benefits in your next campaign.