Leveraging Your Customer Data Platform for Enterprise-Wide Value

“CDP Beyond Marketing,” a white paper written by the Customer Data Platform Institute and sponsored by Informatica, explains how to leverage customer data to support and generate value in every aspect of your business, from R&D to privacy. You will learn about:

  • Key use cases for customer data across marketing, service, sales and more
  • The technology necessary to execute on these use cases
  • The five core capabilities of a CDP

 

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Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

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