A Guide to Finally Managing Customer Data as a Business Asset

By truly understanding your customers, you can anticipate their wants, needs and communication preferences, and that leads to more meaningful experiences and lasting relationships.

Our workbook, “CX Data Strategy: The Ultimate Framework for Better Customer Experience,” offers you a step-by-step framework. Use this guide to create a comprehensive, business-wide customer data strategy—one that will drive your CX vision to success. You will learn to:

  • Assess your current customer data capabilities and map your business goals to your specific customer data needs 
  • Enable your CX data strategy with the right capabilities, linking to measurable KPIs 
  • Build a communications plan to manage change within your organization

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