An overview of customer data platforms
What is a customer data platform?
A Customer Data Platform is a marketing system that unifies customer data from multiple sources to enable customer data analysis and optimize the timing and targeting of messages and offers.
Customer data platforms are traditionally used for:
- Unifying Customer Profile
- Audience Segmentation
- Predictive Analytics
Customer Data Platform Use Cases
What can you do with a customer data platform (CDP)?
Customer Data Platforms help marketing, sales and customer service/support improve execution with deeper insights and a contextual understanding of every customer.
Segmentation
Build targeted audience segments that result in successful sales and marketing campaigns.
Personalization
Engage with customers across channels and predict the next best action.
Customer Insights
Use AI to support compliance (GDPR, CCPA), fraud identification, anti-money laundering (AML) initiatives.
Benefits of a Customer Data Platform
Improve customer acquisition
• Improved customer acquisition rates and reduce cost to acquire • Improved lead generation and conversion rates • Grow market share
Increase customer retention and loyalty
• Hyper personalized cross-sell and up-sell initiatives • Increased customer lifetime value (CLV) and profitability (share of wallet) • Higher acceptance rates and reduced churn
Optimize engagement and interactions
• Identify next best action/next best offer • Highly personalized interactions and transactions • Improved customer satisfaction, retention and loyalty
REFERENCE ARCHITECTURE
Customer Data Platform
Future-proof reference architectures for customer data management
PRODUCTS AND SOLUTIONS
Enterprise-scale customer data management solutions
Informatica 360 solutions are designed for flexibility: Start with your most pressing business demands and grow as your needs expand.
Customer 360 Insights
Customer 360
Product 360 (PIM)
Reference 360
CUSTOMER DATA PLATFORM RESOURCES
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