An overview of customer data platforms
A Customer Data Platform is a marketing system that unifies customer data from multiple sources to enable customer data analysis and optimize the timing and targeting of messages and offers.
Customer data platforms are traditionally used for:
Customer Data Platform Use Cases
Customer Data Platforms help marketing, sales and customer service/support improve execution with deeper insights and a contextual understanding of every customer.
Build targeted audience segments that result in successful sales and marketing campaigns.
Engage with customers across channels and predict the next best action.
Use AI to support compliance (GDPR, CCPA), fraud identification, anti-money laundering (AML) initiatives.
Benefits of a Customer Data Platform
• Improved customer acquisition rates and reduce cost to acquire • Improved lead generation and conversion rates • Grow market share
• Hyper personalized cross-sell and up-sell initiatives • Increased customer lifetime value (CLV) and profitability (share of wallet) • Higher acceptance rates and reduced churn
• Identify next best action/next best offer • Highly personalized interactions and transactions • Improved customer satisfaction, retention and loyalty
REFERENCE ARCHITECTURE
Future-proof reference architectures for customer data management
PRODUCTS AND SOLUTIONS
Informatica 360 solutions are designed for flexibility: Start with your most pressing business demands and grow as your needs expand.
CUSTOMER DATA PLATFORM RESOURCES
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