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Customer Data Platform

Take a modern approach to gain insights into your prospects and customers.

An overview of customer data platforms

What is a customer data platform? 

A Customer Data Platform is a marketing system that unifies customer data from multiple sources to enable customer data analysis and optimize the timing and targeting of messages and offers.

Customer data platforms are traditionally used for:

  • Unifying Customer Profile
  • Audience Segmentation
  • Predictive Analytics
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Customer Data Platform Use Cases

What can you do with a customer data platform (CDP)?

Customer Data Platforms help marketing, sales and customer service/support improve execution with deeper insights and a contextual understanding of every customer.

Segmentation
Build targeted audience segments that result in successful sales and marketing campaigns.
Personalization
Engage with customers across channels and predict the next best action.
Customer Insights
Use AI to support compliance (GDPR, CCPA), fraud identification, anti-money laundering (AML) initiatives.
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Customer Data Platforms Beyond Marketing

An enterprise customer data platform (CDP) goes beyond marketing use cases

Download your copy of the whitepaper to gain a better understanding of how to generate value in every aspect of your business.
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Benefits of a Customer Data Platform

Improve customer acquisition
• Improved customer acquisition rates and reduce cost to acquire • Improved lead generation and conversion rates • Grow market share
Increase customer retention and loyalty
• Hyper personalized cross-sell and up-sell initiatives • Increased customer lifetime value (CLV) and profitability (share of wallet) • Higher acceptance rates and reduced churn
Optimize engagement and interactions
• Identify next best action/next best offer • Highly personalized interactions and transactions • Improved customer satisfaction, retention and loyalty

REFERENCE ARCHITECTURE

Customer Data Platform

Future-proof reference architectures for customer data management

Customer 360

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PRODUCTS AND SOLUTIONS

Enterprise-scale customer data management solutions

Informatica 360 solutions are designed for flexibility: Start with your most pressing business demands and grow as your needs expand.

Customer 360 Insights

An intelligent customer data platform to transform, segment, and analyze customer information.
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Customer 360

Discover how to strategically manage, visually explore and securely share your customer data to deliver great customer experiences with Customer 360.
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Product 360 (PIM)

Drive more revenue with seamless product experiences across diverse channels and marketplaces with Informatica’s Product 360.
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Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, governing and sharing using Informatica’s Reference 360.
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CUSTOMER DATA PLATFORM RESOURCES

Customer data platform (CDP) resources recommended for you

White Paper

Building the Ideal Customer Data Platform RFP

Download now
Analyst Report

The Forrester Wave Master Data Management Solutions Q2 2025

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White Paper

What Happens Now? The New CX Norm in a Post-COVID World

Download now
Blog

Blog: Do I need a CDP? 8 Questions to Ask

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webinar Learn More
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White Paper

Building the Ideal Customer Data Platform RFP

Download now

Analyst Report

The Forrester Wave Master Data Management Solutions Q2 2025

Read now

White Paper

What Happens Now? The New CX Norm in a Post-COVID World

Download now

Blog

Blog: Do I need a CDP? 8 Questions to Ask

Learn More

webinar

Learn More

SEE ALL RESOURCES

Are you ready to accelerate your business?

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