Customer 360 Insights
Intelligent Customer Data Platform for AI-powered experiences
Overview
Informatica’s intelligent customer data platform provides insights to inspire every customer interaction
Create context powered by AI
Automatically train ML matching engine to stitch together all customer data—online, offline, structured, and unstructured—and plug in data science and enterprise analytics to answer complex questions.
Optimize marketing campaigns
Build, manage, and optimize micro-segments via interactive visualizations. Create hyper-personalized campaigns that reach prospects and customers at the right time with the right offers.
Build meaningful relationships
Tailor unique perspectives for marketing, sales, service, and other departments and share them through self-service access to a 360-degree view of customers and accounts. Visualize relationships, households, and organizational hierarchies to activate operational and analytical use cases.
Key Features
Realize the full strategic potential of your customer-centric vision with
an intelligent Customer Data Platform.
Identity Resolution
Automatically identify data about known and unknown customers, prospects, and accounts with machine learning.
Insights
Uncover and infer insights that can be served up to better understand customer preferences, intentions and sentiment.
Segmentation
Build targeted segments that drive hyper personalized marketing campaigns and interactions across channels.
Complex relationships
Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph data store.
Perspectives
Persist multiple views of the customer with key attributes most relevant to each user’s use case and role.
Actions
Deliver actionable insights and next best recommendations to users via a rich user interface or an API.
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