Create relevant segmentation
With Informatica Consumer Data Enrichment, you can identify and classify your customers according to age, marital status, income, children, property location and characteristics, and many more targeted demographics. This lets you get the most from your marketing, sales, and customer service resources by targeting each customer with more personal, relevant messages. You can also identify similar customer characteristics and segment targeted groups. Personalized and targeted messages to newly defined segments results in more efficient and successful sales, marketing, and customer service operations.