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RingCentral

RingCentral helps enterprises reduce management time and costs through its complete business communications systems based in the cloud. RingCentral provides innovative call management, phone number services, online conferencing, and more valuable features with mobility across devices and integration into common business applications and workflow management platforms.

“Deliverability is our main reason for using Informatica Data as a Service, because keeping your sender score up as high as possible is important when you are dealing with a high volume of email each week. Using Email Verification Plus Hygiene gets you in the comfort zone and away from the gray zone, where you could potentially be blacklisted”

— Brian Chiosi, Marketing Systems Lead

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Business Need

Become an innovative, cost-effective and cutting edge phone communication system provider

Create an email communication channel to nurture leads with intent to move through the sales cycle

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Challenges

Manage data quality of email addresses acquired through several channels

Avoid blacklisting and deliverability issues due to bad data quality

Implement an easy solution across an existing custom lead engine and marketing technologies

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Solutions & Results

Improved the sender score to reach 96 and reduced the risk of the business

Email addresses are verified and cleansed through RingCentral's marketing CRM

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Products & Services

Informatica Email Verification Plus Hygiene

Proven email verification and hygiene solution increase deliverability, protects sender reputation and improves email marketing performance.

Success Stories

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FMG Suite

FMG Suite Demonstrates Value Across the Organization with Informatica Data as a Service

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GSI Commerce

The AddressDoctor Address verification solution enabled GSI to standardize on one unified solution for all countries.

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JLL

JLL Delivers Marketing Intelligence for Commercial Real Estate Investing.