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Data Preparation (Rev)

Secure, simple, collaborative data preparation for your entire workforce.

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Reclaim your day with REV

Spend more time analyzing, less time prepping messy data.

Connect to any data - anywhere

Import data directly into REV from Excel files, Flat files, SaaS business apps like Salesforce, Marketo, Netsuite, etc., or on-premise databases like Oracle, MySQL, MSSQL server, and other JDBC data sources. Extend connectivity to 100s of business apps with Informatica Cloud integration framework.

Dedupe, standardize, enrich

Quickly identify and resolve partial and exact duplicates in a few clicks. Create computed columns to aggregate and reshape your data. Validate data like email addresses and zip codes with Informatica’s integrated DaaS services.

Easy data blending

Beginners and experts alike can use our automated data blending to join multiple datasets together.

Export clean data for visualization and analytics

When you’re ready to visualize your data, export it directly to Tableau or to business apps like Salesforce.

Ad-hoc data exploration & profiling

Know exactly what’s in your dataset. Pinpoint outliers, unique values, and data errors. See visual data summaries in maps and charts to understand data trends. Get automatic suggestions for fixing data anomalies.

Refresh, repeat, operationalize

Every data prep step you take is recorded as a “Recipe.” Refresh your datasets with the same Recipe on a schedule, without redoing your work. Export your perfected Recipes as ‘mapplets’ so your IT team can operationalize your data requirements into enterprise data flows.

Experience how REV can simplify your day

“I'm part of a team that moves a million miles an hour.”

I used to scramble to get our sales team their leads after an event. With REV, I can make sure clean and standardized leads are getting to the right rep within hours, instead of days.

–Prerna Veerabrum, Marketing Data Analyst

“Every day, I get data in multiple formats sent to me for analysis; the differences are mind-boggling."

…In place of me manually fixing it, REV reshapes the data for me. Now, I go straight to the cool stuff: analyzing trends, and getting our team to act on what I discover.

–Oscar Rodriguez, Presales Manager

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