Raw data is not useful. It contains duplications, inconsistencies, and outright errors that can lead to poor decisions. An intelligent data platform allows you to systematically transform raw, possibly unsafe, data into great data for more accurate insights and more effective decisions.
Far more than simply a data integration platform, an intelligent data platform also includes data quality, master data management, data archiving, and data security capabilities. And it’s best represented as a journey: Typically starting with a focus on one of these elements to one that encompasses two, three, or all of them.
Above all, businesses on this journey realize data preparation is a team effort, since an intelligent data platform allows non-data experts to participate in the cleansing, mastering, and general harmonization of enterprise data so they can intelligently discover and create their own.
A vast majority (72 percent) of CIOs find improving the use of data and analytics as a critical or high priority2. Key to that is an effective data integration and management platform. We believe that a truly intelligent data platform should deliver:
Informatica is the only intelligent data platform that incorporates Vibe, a “virtual data engine” that allows you to create data-integration mappings once, and then run them across multiple platforms. It accommodates changing technologies without recoding, and enables intelligent self-service by business users. It’s the only platform that scales from single user to departments to enterprises and which has won accolades from both Gartner and Forrester in almost all data management categories.