Intelligent Data Platform

Fuel your business with great data.

What is an Intelligent Data Platform?

Raw data is not useful. It contains duplications, inconsistencies, and outright errors that can lead to poor decisions. An intelligent data platform allows you to systematically transform raw, possibly unsafe, data into great data for more accurate insights and more effective decisions.

Far more than simply a data integration platform, an intelligent data platform also includes data quality, master data management, data archiving, and data security capabilities. And it’s best represented as a journey: Typically starting with a focus on one of these elements to one that encompasses two, three, or all of them.

Above all, businesses on this journey realize data preparation is a team effort, since an intelligent data platform allows non-data experts to participate in the cleansing, mastering, and general harmonization of enterprise data so they can intelligently discover and create their own.


Only the smartest companies know the secret to finding value in data deluge. Find out what that is.

c09-products-platform-2x-high-growth-firms The number of high-growth firms that consider themselves highly effective at extracting insights from data, as compared to no-growth companies, according to CIO Magazine.

What a data platform should offer

A vast majority (72 percent) of CIOs find improving the use of data and analytics as a critical or high priority2. Key to that is an effective data integration and management platform. We believe that a truly intelligent data platform should deliver:

  • Hybrid infrastructure—To connect any app, no matter where it resides—in the cloud, on-premises, or in a hybrid environment—to any device, from anywhere to anywhere.
  • Systematic, universal data—So your business is universally fueled by great data.
  • Data democratization—Gives you intelligent data for everyone.

Why Informatica?

Informatica is the only intelligent data platform that incorporates Vibe, a “virtual data engine” that allows you to create data-integration mappings once, and then run them across multiple platforms. It accommodates changing technologies without recoding, and enables intelligent self-service by business users. It’s the only platform that scales from single user to departments to enterprises and which has won accolades from both Gartner and Forrester in almost all data management categories.


1 The data directive: How data is driving corporate strategy—and what still lies ahead, Economist Intelligence Unit, April 2013.

2 CIO Magazine's 2014 State of the CIO report


Informatica Platform Products

Metadata Management

Maximize business value of enterprise information assets through analytics and data governance with a unified view of metadata.


An embeddable data management engine powering the Informatica Intelligent Data Platform.

Business Process Management

Automates processes and enables service-oriented application integration.

Data Integration

Designed to help businesses access, trust, integrate, and deliver critical data efficiently.

Data Quality

Provides all your projects and initiatives with clean, high-quality data regardless of its size, data format, platform, or technology.

Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.

Data Security

Secure your data before it proliferates through your enterprise by defining, analyzing, and protecting sensitive data at its source.

Cloud Integration

Optimize your cloud deployments for Salesforce, Workday, NetSuite, Amazon Redshift, and more.

Customer Success Stories

Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition


Quintiles gained enhanced data accuracy, timeliness, and completeness and faster time to market for its pharmaceuticals

M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence