The Telecommunications Industry’s Unique Data Challenges
The telecommunications industry, more than almost any other, faces dramatic ongoing changes. Voice, data, video, and wireless technologies are evolving and converging in ways that would have been science fiction just a few years ago, while deregulation and consolidation churn out competitors with new ideas about generating revenue. Telecommunications companies are grappling with challenges that stem from data—its massive volumes, its complex formats, its questionable quality, and its many sources.
Telecoms need to be able to access, integrate, and trust their information assets so they can increase operational efficiency, better manage regulatory compliance, and grow revenues.
Increase Operational Efficiency
Your telecom must offer bundled packages of converged services to meet customer demand for seamless, value-added communications. You may also need to cut costs by eliminating infrastructure and service duplications or adopting automated service provisioning and customer self-service. These efficiency-boosting initiatives all require your company to integrate data from multiple sources such as customer information, network management, ordering, and provisioning.
How does your telecom pull together data from disparate sources to determine the most cost-effective, revenue-enhancing combinations of services? How do you cut costs by eliminating redundant systems and automating others? How do you create a holistic, real-time view of customers and operations to improve your responsiveness to the market?
Informatica can help.
“We needed a single view of the customer and faster updates to our enterprise data warehouse to support these programs. Informatica gave us the single platform we needed. It has also given us agility to so we can continue to lead in our market. The high level of operational efficiency we have today would not have been possible without the performance improvements we gained from the PowerCenter platform. It allows us to do more with less.”
- Vera Duarte
Enterprise IT Manager, Oi
Better Manage Regulatory Compliance
Telecom deregulation and the ensuing industry consolidation have made regulatory compliance more complicated. Your telecommunications company must provide consistent, reliable, auditable corporate information to multiple government agencies, such as the Federal Communications Commission (FCC) and state public utilities commissions—yet if it has recently participated in a merger or acquisition, the necessary data can be difficult to find and integrate.
How does your telecom track multiple datatypes and formats across disparate and potentially unfamiliar systems? How do you ensure that the data is clean, complete, and readily accessible? How do you generate timely, accurate reports that meet regulatory requirements?
Informatica can help.
Grow Revenues
The telecom industry is struggling with growing competition, downward price pressure on traditional telecom offerings, and increasingly sophisticated customers willing to switch providers without warning. To remain profitable, your telecom must differentiate itself with innovative services, competitive pricing, and enhanced customer experience.
How does your telecommunications company leverage its data for clearer insight into customer behavior, purchasing patterns, and market trends? How do you create dashboards and reports that support executives in making faster, more accurate business decisions?
Informatica can help.
“Informatica has enabled Virgin Media to begin to create a single, consolidated, real-time data hub through which customer and service information flows. This underpins a solution to provide our virtualised contact centre agents with a single entry point to our multiple customer management systems, leading to improved customer service. Moreover, more comprehensive, real-time information means we are able to identify more opportunities to upsell and cross-sell services to our existing customers. This is the main root of customer and revenue growth for our business.”
- Paul Froggatt
Information Management Manager, Virgin Media