Amena

The company needed to replace its CRM system with one capable of using data from back-office systems that weren't designed with a customer-centric focus — and it needed to do so without interfering with customer service.

One of Spain's leading telecom companies, Amena provides mobile phone service to more than 9 million customers. The company needed to replace its CRM system with one capable of using data from back-office systems that weren't designed with a customer-centric focus — and it needed to do so without interfering with customer service.

Challenges

Implement sophisticated CRM system with customer-oriented architecture
Keep existing CRM system fully operational while installing new one
Synchronize, process, and transfer up to 3 million transactions daily

I don't know of another company in the world that adopted a whole new CRM system while remaining fully operational.

— Bernardo Gallego
Avanza Project Manager
Amena

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Results

Minimized risk of implementing new CRM system
Reduced time to results
Improved customer service
Provided 2,500 users with single point of access to all customer data

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Introducing the All New Informatica Certified Professional Program

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