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GfK

To deliver the most accurate and useful reports to its growing customer base, GfK needed to aggregate, cleanse, and integrate 1,700 data files or more each month.

The world's leading market research firm for tracking point-of-sale data in technical consumer goods and the entertainment media markets, GfK Retain and Technology France bases its research on data gathered from thousands of retailers, resellers, and distributors in more than 80 countries. To deliver the most accurate and useful reports to its growing customer base, GfK needs to aggregate, cleanse, and integrate 1,700 data files or more each month.

Challenges

  • Collect data from thousands of sources to generate strategic reports for customers
  • Ensure data is accurate, reliable, and trustworthy
  • Exploit new data sources to support new product development
By automating the twin processes of data integration and data quality, we can launch new services more quickly, which helps us increase revenues and capture market share.
— Fabrice Benaut
Director of Information Systems and Development
GfK Retail and Technology France
Read Success Story PDF

Results

400% Accelerated

integration time

75% Reduced

development costs

80% Decreased

volume of data errors

Additionally:

  • Slashed time-to-market for new products and services
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