RAC

To protect its century-old brand and improve its services, RAC wanted to integrate all of its customer data in a single database.

The UK's oldest automotive association, RAC provides more than 7 million members with a comprehensive range of services, from roadside assistance to financing, insurance, and travel information. To protect its century-old brand and improve its services, RAC wanted to integrate all of its customer data in a single database.

Challenges

Consolidate information from 14 different data sources
Create a single, integrated view of customer relationships
Give end users right-time access to data without IT intervention

Informatica's PowerCenter ETL tool has been a technological cornerstone of RAC's Data Warehouse project; it has provided efficient extraction of disparate data sources, the application of complex business rules in the transformation mappings, and highly performant loading of the transformed data into the target database.

— Andrew Urbanski
Data Architect
RAC

Read Success Story PDF

Results

Shortened reporting time from days to minutes
Raised travel insurance renewal rate from 5% to 25%
Targeted cross-sell and upsell opportunities more accurately
Improved customer service for competitive advantage

Unknown CT

Article List:Content Body and 1 item found

Unknown CT

Article List:Sidebar View and 1 item found

Informatica Blogs

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Informatica Corp.
Introducing the All New Informatica Certified Professional Program

Informatica Corp.
That’s a Wrap – Informatica World 2012!

Informatica Corp.
Informatica at EMC World – Where Big Data Needs Integration

Informatica Corp.
Data Replication is the Cure

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: Mobile

Informatica on Facebook

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to So

Informatica Corp.
Did you miss Sohaib's Keynote at Informatica World last

Informatica Corp.
Introducing the All New Informatica Certified Professional P

Informatica Corp.
Data Replication is the CureInformatica Perspectivesfeedprox

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: MobileInformatica

Informatica Corp.
Informatica 9.5 for Big Data Challenge #2: SocialInformatica

Informatica on Twitter

RAC

Challenges

Results

Popular Resources

Informatica Blogs

Informatica Corp. The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Informatica Corp. Introducing the All New Informatica Certified Professional Program

Informatica Corp. That’s a Wrap – Informatica World 2012!

Informatica Corp. Informatica at EMC World – Where Big Data Needs Integration

Informatica Corp. Data Replication is the Cure

Informatica Corp. Informatica 9.5 for Big Data Challenge #3: Mobile

Informatica on Facebook

Informatica Corp. The Power of Data: From Traditional Loyalty Marketing, to So

Informatica Corp. Did you miss Sohaib's Keynote at Informatica World last

Informatica Corp. Introducing the All New Informatica Certified Professional P

Informatica Corp. Data Replication is the CureInformatica Perspectivesfeedprox

Informatica Corp. Informatica 9.5 for Big Data Challenge #3: MobileInformatica

Informatica Corp. Informatica 9.5 for Big Data Challenge #2: SocialInformatica

Informatica on Twitter

Share

RAC

Challenges

Results

Share

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Informatica Corp.
Introducing the All New Informatica Certified Professional Program

Informatica Corp.
That’s a Wrap – Informatica World 2012!

Informatica Corp.
Informatica at EMC World – Where Big Data Needs Integration

Informatica Corp.
Data Replication is the Cure

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: Mobile

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to So

Informatica Corp.
Did you miss Sohaib's Keynote at Informatica World last

Informatica Corp.
Introducing the All New Informatica Certified Professional P

Informatica Corp.
Data Replication is the CureInformatica Perspectivesfeedprox

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: MobileInformatica

Informatica Corp.
Informatica 9.5 for Big Data Challenge #2: SocialInformatica