Responsys, Inc.

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.

Challenges

Support launch of new on-demand marketing product
Building scalable data-integration platform for expected business growth.
Control IT development costs
Manage complex data movements between numerous systems

There’s real money associated with the performance and reliability of the system, so it was important to go with a proven solution. Informatica gives us an edge in time-to-market, cost, and reliability—all the advantages of a proven platform.

—Antonio Casacuberta
Chief Technology Officer
Responsys, Inc.

Read Success Story PDF

Results

50% Reduced

software development time

30-40% Accelerated

customer on-boarding

Additionally:

Helped ensure successful launch of new SaaS offering
Will cut need for development and support resources by 50%
Will handle expected 20% increase in event-data volume

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Responsys, Inc.

Challenges

Results

Popular Resources

Informatica Blogs

Informatica Corp. The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Informatica Corp. Introducing the All New Informatica Certified Professional Program

Informatica Corp. That’s a Wrap – Informatica World 2012!

Informatica Corp. Informatica at EMC World – Where Big Data Needs Integration

Informatica Corp. Data Replication is the Cure

Informatica Corp. Informatica 9.5 for Big Data Challenge #3: Mobile

Informatica on Facebook

Informatica Corp. The Power of Data: From Traditional Loyalty Marketing, to So

Informatica Corp. Did you miss Sohaib's Keynote at Informatica World last

Informatica Corp. Introducing the All New Informatica Certified Professional P

Informatica Corp. Data Replication is the CureInformatica Perspectivesfeedprox

Informatica Corp. Informatica 9.5 for Big Data Challenge #3: MobileInformatica

Informatica Corp. Informatica 9.5 for Big Data Challenge #2: SocialInformatica

Informatica on Twitter

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Responsys, Inc.

Challenges

Results

Share

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to Social Marketing to Mobile Marketing

Informatica Corp.
Introducing the All New Informatica Certified Professional Program

Informatica Corp.
That’s a Wrap – Informatica World 2012!

Informatica Corp.
Informatica at EMC World – Where Big Data Needs Integration

Informatica Corp.
Data Replication is the Cure

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: Mobile

Informatica Corp.
The Power of Data: From Traditional Loyalty Marketing, to So

Informatica Corp.
Did you miss Sohaib's Keynote at Informatica World last

Informatica Corp.
Introducing the All New Informatica Certified Professional P

Informatica Corp.
Data Replication is the CureInformatica Perspectivesfeedprox

Informatica Corp.
Informatica 9.5 for Big Data Challenge #3: MobileInformatica

Informatica Corp.
Informatica 9.5 for Big Data Challenge #2: SocialInformatica