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Telegraph Media Group

To leverage customer information for growth in its subscriber base and added value for readers of the Telegraph Web site, Telegraph Media Group needed to integrate its newly adopted Salesforce CRM solution with other business systems.

Telegraph Media Group publishes some of the UK's leading newspapers, including The Daily Telegraph, which has an average daily circulation of 835,419. To leverage customer information for growth in its subscriber base and added value for readers of the Telegraph Web site, Telegraph Media Group needed to integrate its newly adopted Salesforce CRM solution with other business systems.

Challenges

  • Implement cloud computing strategy
  • Support decision-making
  • Accelerate time to value for Salesforce CRM
With Informatica, the integration process only took Telegraph Media Group two days, compared with two weeks. That faster time to market means the team is productive faster — and that ultimately results in more effective subscriber management and reporting.
— Stephen Brown
Technical Architect
Telegraph Media Group
Read Success Story PDF

Results

  • Deployed in two days, compared with two weeks for a traditional solution
  • Decreased operational issues from 70 percent to 30 percent of IT workload
  • Enabled faster, more accurate decision-making based on timely, trusted data
  • Allowed company to pay only for computing power it needs and uses
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