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Thrifty Car Rental

To gain competitive advantage, the company needed to integrate sales and customer data from a wide range of systems into a single view of the customer life cycle.

Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers. To gain competitive advantage, the company needed to integrate sales and customer data from a wide range of systems into a single view of the customer life cycle.

Challenges

  • Integrate data across multiple proprietary legacy and relational systems
  • Automate manual data extraction
  • Improve sales tracking at franchise level
The Informatica data integration platform is a critical piece of our strategy to integrate and analyze critical business information and the software actually worked as advertised. In the software industry, it doesn't always work that way.
— Vic Alonzi
VP Technology
Thrifty
Read Success Story PDF

Results

96% Decreased

code maintenance costs

Additionally:

  • Reduced number of data warehouse developers from 10 to three
  • Provided real-time access to customer, sales, and marketing data
  • Improved marketing campaign tracking and effectiveness
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