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Verizon Business

To enhance its marketing efficiency, the company decided to consolidate all customer and prospect information from 14 separate databases into a single data warehouse and CRM system.

Verizon Business operates the world's largest Internet network, providing end-to-end communications solutions and IP services to 130,000 customers around the globe. To enhance its marketing efficiency, the company decided to consolidate all customer and prospect information from 14 separate databases into a single data warehouse and CRM system.

Challenges

  • Integrate large volumes of data from multiple internal and external systems
  • Merge multiple existing CRM systems into one
  • Ensure sales and marketing team has accurate, up-to-date information
Informatica PowerCenter allowed us to rapidly respond to all integration needs related to the development of our marketing and systems organization. Informatica directly contributes to the performance of our sales and marketing teams in an increasingly competitive telecom sector.
— Hervé Grangeret
Data and Reporting Analyst
Verizon Business
Read Success Story PDF

Results

  • Increased developer productivity and responsiveness
  • Simplified daily maintenance
  • Improved quality of data provided to sales and marketing employees
  • Delivered significant ROI
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