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Informatica MDM 9.5

Feature: Versioning – Effective Dates

Capabilities:

  • Provides a view of the changes (history) within versions. Based on effective dates, versioning provides the ability to define and manage past, current, and future versions of a record.
  • Enables versioning for each base object. Relationship objects are automatically version-enabled.
  • Exposes and enforces versioning and associated rules as part of the MDM batch processes, Service Invocation Framework (SIF) APIs, and Informatica Data Director (IDD)

Benefits:

  • Improves visibility into what exactly a version of the record looked like at any point in time, while also having visibility into how a version has changed over time
  • Enables compliance initiatives that need to answer questions like, “We know that Lehman Brothers went bankrupt, but when did we know that it would go bankrupt?”

Feature: Social MDM – Facebook App

Capabilities:

  • Provides connectivity between Facebook and MDM, utilizing an application within Facebook, so that companies can enrich customer profiles within MDM with social data from Facebook
  • Creates a social graph of the customer by downloading information about customers’ friends from the social networking site
  • Provides authoritative and trustworthy data from MDM into the Facebook app

Benefits:

  • Improves target marketing with enhanced social information about customers likes and dislikes
  • Enables social ecommerce within Facebook with authoritative and trustworthy data from MDM
  • Provides companies insights into common interests of customer and others in their social network

Feature: Mobile MDM – iPad App

Capabilities:

  • Delivers mobile business user application for viewing trusted master data that resides in Informatica MDM
  • Combines the power of mobile location-based services with master data to provide location-specific customer information.
  • Completes customer information with additional social features such as Twitter and website access

Benefits:

  • Provides authoritative and trustworthy information anytime, anywhere for mobile users such as sales personnel
  • Makes it easy to track customers in a specific geographic region, empowering customer visits
  • Increases business user adoption of master data