INFORMATICA AND NET PERCEPTIONS FORM STRATEGIC PARTNERSHIP TO PROVIDE E-COMMERCE COMPANIES WITH POWERFUL e-CRM SOLUTION
Software integration to help e-commerce leaders consolidate customer data to conduct real-time, personalized suggestive selling
PALO ALTO, Calif., March 16, 2000 - Informatica Corporation (NASDAQ: INFA), a leading provider of integrated analytic solutions for e-business, and Net Perceptions, Inc. (NASDAQ: NETP), a leader in enterprise-wide personalization software and services, today announced a strategic partnership to deliver a tightly integrated solution to help e-commerce companies offer real-time personalization capabilities to their online customers. The pairing of Informatica's eCRM application suite and its PowerCenter.e e-business data-integration software with Net Perceptions' personalization technology is designed to help e-commerce companies grow their businesses by deepening customer relationships, increasing sales and enhancing profitability with every transaction.
“To compete and win in the game for customer loyalty and installed-base growth, one of the most critical initiatives for e-businesses today is customer relationship management (CRM). By providing technology that helps companies create a richly unique personal experience for their online customers, Net Perceptions is a leader in helping e-business companies improve CRM by building enduring one-to-one customer relationships,” said Steve Larsen, Net Perceptions’ senior vice president. “We believe our partnership with Informatica, a company with a strong track record for delivering proven data-integration solutions for e-businesses, will help deliver exceptional value to our joint customers. By enabling them to integrate consumer information from across multiple channels, we will significantly enhance their ability to provide interactive e-CRM and e-commerce capabilities on a highly personalized, one-to-one basis.”
Net Perceptions' real-time personalization technology predicts an individual’s preferences and makes specific recommendations accordingly, including cross-sell or up-sell items, tailored Web site content and banner ads. The technology does this by learning about each individual’s preferences through observing real-time Web site behavior, recalling past online behavior and asking the individual to rate a number of relevant items.
Paired with Informatica's leading data-integration software, Net Perceptions will combine real-time information with historical data such as prior purchase history, customer segmentation and other online and legacy information, to enable e-businesses to offer their customers relevant, highly personalized recommendations.
"E-businesses generate an enormous volume of data from multiple channels, including e-commerce servers, customer databases, Web logs, call centers and third-party demographic databases. In order to leverage this wealth of information to improve business processes such as CRM, e-businesses must first integrate the data from disparate systems across the enterprise,” said Diaz Nesamoney, president of Informatica. “The Informatica platform provides an essential component of Internet infrastructure - a flexible backbone that integrates data from multiple transaction systems and enhances it for analysis. We believe the union of Informatica's multi-channel data-integration capabilities with Net Perceptions' leading personalization technology will create a powerful CRM solution that e-businesses can leverage to sustain a competitive edge.”
The integrated products are scheduled to be available during the second quarter of 2000.
About Net Perceptions
Net Perceptions is a leading provider of real-time personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. On February 14, 2000, Net Perceptions completed its acquisition of Knowledge Discovery One (KD1), a provider of advanced data analysis solutions for multi-channel and dot.com retailers. Net Perceptions’ customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, Egghead.com, eToys.com, Fingerhut, Hudson’s Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware, July 3, 1996, the company has offices in Minneapolis, San Francisco, New York, Austin, Texas, Richardson, Texas, and Berkshire, U.K.
About Informatica
Headquartered in Palo Alto, California, Informatica is a market-leading provider of complete analytic solutions for e-business that enable many of the world's largest companies to integrate data from across their global enterprises--including e-business servers, Web logs, ERP and mainframe systems--and analyze it in order to grow their business. Over 640 major companies across the world in key industries rely on Informatica's analytic solutions, including eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Merrill Lynch, 3Com, Autodesk, Chevron, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren. For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.
Informatica Legal Notice Regarding Forward-Looking Statements:
Statements in this press release which are not purely historical are forward-looking statements, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking statements in this release include statements regarding: (1) the features, capabilities, functionality and benefits of solutions and integrated products to be developed under the partnership between Informatica and Net Perceptions and (2) the completion and general availability of these solutions and products in the second quarter of 2000. Factors that could cause actual results to differ materially include risks and uncertainties such as: unforeseen technical difficulties (including those related to integrating Informatica’s products with Net Perceptions’ products) in developing such features, capabilities, functionality and benefits which could delay or prevent release of these solutions and products or result in them being released without certain of these features, capabilities, functionality or benefits; the failure for a sufficient market to develop for these features, capabilities, functionality or benefits; scheduling and technological factors controlled by Net Perceptions; or any software errors in our products. Readers should also refer to the risk disclosures outlined in Informatica’s Registration Statement on Form S-1 declared effective April 28, 1999 and its quarterly reports on Form 10-Q filed thereafter from time-to-time with the SEC.
Net Perceptions’ Legal Notice Regarding Forward-Looking Statements:
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company’s limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures and the risk factors detailed from time to time in the company’s periodic reports and registration statements filed with the Securities and Exchange Commission.
NOTE: Informatica and PowerCenter.e are trademarks of Informatica Corporation. Net Perceptions is a registered trademark of Net Perceptions Inc. All other company and product names may be trademarks of their respective owners.
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