PALO ALTO, Calif., March 21, 2000 - Informatica Corporation (NASDAQ: INFA), a leading provider of complete analytic solutions for e-business, today announced that StoreRunner.com has successfully implemented Informatica PowerCenter™ data-integration software to transform the enormous amounts of data generated by customers accessing its Web site into valuable business insight. One of the Internet's largest shopping-portal sites, StoreRunner.com leverages the Web data it consolidates with PowerCenter to continually improve the selection of merchandise offered to customers, report the effectiveness of promotional campaigns to merchant partners and advertisers, and bill merchants and advertisers appropriately based on transactions and traffic generated through the StoreRunner site.

With more than 7,000 product categories, 1,500 merchant partners and nearly one million shoppers, StoreRunner generates an enormous amount of online data each day. This wealth of data holds the answers to critical questions StoreRunner must ask in order to grow its business, such as 'What products and merchants are most popular with shoppers?', 'Which banner ads are shoppers clicking on for more information?', and 'Which sites did shoppers come from?'. Informatica's PowerCenter data-integration platform provides the foundation StoreRunner uses to quickly consolidate and transform its online data into valuable business insight that ultimately translates into a better experience for its shoppers.

"In the fast-growing, hyper-competitive Internet world, e-commerce companies must be intimately familiar with the data they generate from their site, or risk losing customers and revenue opportunities to competitors," said Rick Mortensen, CIO at StoreRunner.com. "Since the launch of our site late last year, Informatica has been key to helping us build and maintain a substantial competitive edge."

Through the implementation of an e-business analysis system based on Informatica PowerCenter, StoreRunner has achieved significant benefits in two areas, including the ability to:

• Rapidly modify its site and larger business model using results obtained from daily data analysis. By capturing and analyzing data from its site each day indicating how the site has been used -- such as clickthrough, demographic and purchasing information -- StoreRunner is able to segment its shopping community at a very detailed level. The ability to analyze and identify statistically relevant patterns in shoppers' behavior has helped StoreRunner enhance its product and merchant offerings, enabling StoreRunner to provide a more valuable shopping experience and improve overall customer relationship management.
• Help maximize revenues for StoreRunner, participating merchants and affiliate partners. As a Web portal site, an auditable billing process is mission critical for StoreRunner. The ability to find out which sites drive traffic to StoreRunner, which merchants StoreRunner refers shoppers to for purchases, and the areas shoppers view while on the StoreRunner site determines how revenue should be allocated among StoreRunner, its merchant partners and affiliates.

StoreRunner.com is a powerful tool for shopping, combining a broad selection of world-class brands and merchants with the convenience of either shopping online or at local retail outlets. StoreRunner was founded in 1998 with the goal of creating the most comprehensive and useful shopping service on or off the Internet. StoreRunner is a member of the CBS Broadcasting Internet family of growing .com companies. Other partners include FortuneCity, and eCharge. StoreRunner, a privately held company, is based in San Diego, Calif. For more information, please visit www.storerunner.com.

About Informatica

Headquartered in Palo Alto, California, Informatica is a market-leading provider of complete analytic solutions for e-business that enable many of the world's largest companies to integrate data from across their global enterprises--including e-business servers, Web logs, ERP and mainframe systems--and analyze it in order to grow their business. Over 640 major companies across the world in key industries rely on Informatica's analytic solutions, including barnes&noble.com, eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Merrill Lynch, 3Com, Autodesk, Chevron, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren. For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.