PALO ALTO, Calif., April 27 -- Informatica Corporation (NASDAQ: INFA), a leading provider of integrated analytic solutions for e-business, today announced that ShopNow.com Inc., a leading e-commerce enabling company, has selected Informatica PowerCenter.e™ to consolidate the large volume of customer demographic data generated from its consumer shopping Web site (www.shopnow.com). ShopNow.com’s e-business analysis system will help the company fuel customer relationship management (CRM) efforts with its merchant partners, and create a more compelling online shopping experience for consumers. The ShopNow.com portal has more than 60,000 merchants offering millions of products.
“ShopNow.com attracts millions of visitors each month to its shopping portal,” said Dan Moen, director of database marketing for ShopNow.com. “The large amount of data generated from our site offers a wealth of valuable information we can analyze to benefit our merchants, businesses and consumers, and to maintain our competitive edge. We chose PowerCenter.e as our core e-business data-integration platform because of Informatica's compelling reference base of customers, as well as PowerCenter.e's proven scalability and flexibility in managing rapidly changing data sources and targets.”
“Leveraging enterprise data to gain business insight is essential for e-businesses like ShopNow.com, enabling them to optimize their business performance and compete aggressively in the e-commerce world,” said Diaz Nesamoney, president of Informatica. “Informatica’s PowerCenter.e software is ideally suited for e-business analysis, and is the only cross-channel data-integration platform available today that can help organizations integrate their e-business data with other corporate operational data for analysis. Informatica is committed to providing the leading Internet infrastructure software for powering e-business analytics.”
PowerCenter.e is an expanded version of Informatica's leading PowerCenter™ data-integration software with new features added to enable e-business analysis. PowerCenter.e helps companies leverage their data for business intelligence by integrating huge volumes of Web-transaction data with information from more traditional enterprise sources such as Enterprise Resource Planning (ERP) systems, relational databases, mainframe systems and external demographic databases.
About ShopNow.com Inc.
ShopNow.com provides an end-to-end solution that enables businesses to engage in e-commerce with other businesses, merchants and shoppers. ShopNow.com operates an e-commerce network known as the ShopNow Network, comprised of online marketplaces and Web sites of clients utilizing the company’s end-to-end solution. The online marketplace aggregates merchants and shoppers over a distributed network of Web sites. With access to the ShopNow marketplace, merchants can reach concentrated and targeted groups of shoppers at the ShopNow.com portal site (www.shopnow.com).There are currently over 60,000 merchants offering millions of products on the ShopNow marketplace. In January 2000, ShopNow launched b2bNow.com, a business-to-business portal and marketplace that aggregates businesses that seek to transact with one another (www.b2bnow.com). ShopNow.com also provides a range of business-to-business e-commerce products and services under ShopNow eBusiness Solutions.
