EXPERIAN INCREASES PROFITABILITY, BETTER SERVES CUSTOMERS WITH ANALYTIC SOLUTION POWERED BY INFORMATICA
Leading global provider of credit information relies on Informatica PowerMart, MX2 to drive mission-critical business results
PALO ALTO, Calif., May 24, 2000 - Informatica Corporation (NASDAQ: INFA), a leading provider of integrated analytic solutions for e-business, today announced the successful implementation of Informatica PowerMart® and Informatica MX2™ at Experian, one of the largest global suppliers of information on consumers, businesses, motor vehicles and property. Using Informatica to gain insight into its enormous customer base and across a broad range of product and service offerings, Experian has been able to identify profitable new target markets, better serve the needs of its customers, recognize cross-selling opportunities, generate a stronger customer-profitability ratio and lower IT expenditures.
Prior to implementing Informatica's PowerMart data-integration software and the MX2 metadata-exchange application programming interface (API), executives and employees across Experian's sales, marketing and finance teams lacked a detailed understanding of the company's vast client base and the sales it conducted. Huge volumes of data were buried deep in the company's multiple customer billing systems that were largely inaccessible for analysis. With only a few expert analysts within its North American division of 6,500 employees qualified to generate analytical reports, end users had limited access to critical business knowledge needed to quickly identify and respond to customer trends and behaviors.
"Because Experian's business spans multiple industries and encompasses 25 different product groups, it was extremely difficult to gain a comprehensive picture of our customers to determine the mix of products we could offer," said Jason Katakura, senior technical consultant, data warehousing and data mining at Experian. "Timely access to key information, data integrity and the flexibility of queries became real challenges that we quickly needed to tackle. In order to gain an enterprise view of customers and product sales to quickly identify and respond to customer trends and behaviors, we needed to establish a standardized analytic infrastructure equipped with common business definitions that all users could understand."
Since establishing an enterprise data warehouse and metadata-management structure with Informatica earlier this year, users across the company -- from sales representatives to the CEO -- are now able to easily generate timely and accurate analyses with complete confidence.
The ability to gain insight into the company's enormous customer base and across its broad range of products has dramatically benefited Experian by helping it to:
- Raise customer satisfaction levels -- With the flexibility accompanying the company's data warehouse, end users can establish an increasingly global view of Experian's customer base by tapping into additional customer systems. With continually expanding visibility into its customer base, Experian can better react to product questions or problems.
- Increase sales by identifying cross-selling opportunities -- The ability to trend customer-buying patterns across demographics helps Experian's marketing and sales analysts better understand which new and existing products will best serve it customers. The ability to gain a consolidated view across its vast range of products also enables Experian to identify cross-selling opportunities within its customer base.
- Maximize customer profitability -- Using profitability analysis, executives can better understand lifetime customer value or projected revenues from specific customers or groups of customers over time. With this intelligence, Experian is able to strategically price its products to maximize profitability.
- Drive more strategic decision-making across the company -- With the company's metadata-management structure in place, analysts now have confidence and trust in the reports they generate by understanding how data is obtained, cleansed and updated to maintain data integrity. As a result, Experian end users make more knowledgeable, strategic decisions based on accurate information.
- Decrease IT costs -- Enforcement of standardized data definitions provides great value in standardizing measurements and reporting elements across the company. The data model also helps define business processes, and reduces the time and resources it takes to establish technical and business requirement parameters for future projects.
"Using Informatica to gain a centralized view across Experian's expansive enterprise has proved invaluable, helping us gain a significant competitive advantage through customer acquisition and retention, and increased profitability," said Katakura. "Operating within a highly competitive and volatile business environment, Experian views Informatica as mission-critical technology for staying one step ahead of the game."
Experian Information Solutions is a global supplier of information services relating to consumer and business credit, direct marketing and real estate. The company maintains information on more than 780 million consumers in 18 countries, and provides more than 1,500 different information products to its clients across the world.
Informatica PowerMart is an integrated suite of software products for building and managing line-of-business data marts and analytic applications. Informatica MX2 enables the integration of Informatica's data-integration software with a wide variety of business intelligence resources, including enterprise data-modeling applications, business intelligence tools, analytic applications, OLAP (Online Analytical Processing) products and other front-end query tools from multiple vendors through enterprise-wide metadata synchronization.
About Informatica
Informatica is a leading provider of e-business analytic solutions, including the industry's most powerful enterprise data-integration software platform and analytic applications that help companies evaluate their performance across the entire e-business value chain. Many of the world's largest companies rely on Informatica to integrate data from systems across their extended enterprises for analysis in order to grow their business. Informatica currently maintains more than 750 customers across all industries, including Barnesandnoble.com, eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Merrill Lynch, 3Com, Autodesk, Chevron, Delta Air Lines, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren. For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.
Statements in this press release which are not purely historical are forward-looking statements, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking statements in this release include statements regarding the features, capabilities, functionality and benefits of solutions implemented using Informatica's products. Factors that could cause actual results to differ materially include risks and uncertainties such as unforeseen technical difficulties (including those related to integrating Informatica's products with Experian's systems) in implementing such features, capabilities, functionality and benefits which could delay or prevent further implementation of these. Readers should also refer to the risk disclosures outlined in Informatica's Annual Report on Form 10-K filed May 15, 2000 with the SEC.
NOTE: : Informatica, PowerMart and MX2 are trademarks or registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Media Contacts:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
Sara Miles
VisiTech PR
(602)808-9914
sara@visitechpr.com