QUINSTREET SELECTS INFORMATICA APPLICATIONS

E-commerce sales and marketing company looks to gain insight into clickstream data with Informatica Application for eCRM

PALO ALTO, Calif., June 27, 2000 -- Informatica Corporation (NASDAQ: INFA), a leading provider of integrated analytic solutions for e-business, today announced that QuinStreet, a provider of e-commerce sales and marketing services for Internet-based businesses, has selected Informatica Application for eCRMä  to measure the effectiveness of banner ads placed on its affiliate partners' Web sites, and to gain insight into consumers' interests and behavior patterns as they navigate through merchants' e-commerce sites.  Launched today as part of the Informatica Applications software family (see today's separate release), Informatica Application for eCRM is an analytic application designed to help manage customer acquisition, intimacy and retention.

QuinStreet is currently building a vast network of online affiliates to drive Web traffic and ultimately help increase sales for Internet-based merchant partners such as iMotors, Hooked on Phonics and AccuWeather.com.

"In order to effectively leverage the vast amount of clickstream data being generated by consumers as they access our merchant and affiliate partner sites, we needed a robust analytic solution for consolidating and transforming this information into a useful format," said Patrick Nolan, director of data management at QuinStreet. "From a technology standpoint, Informatica Application for eCRM was the only solution we evaluated that provided the business metrics we required to analyze specific key areas of our business.  We also recognized Informatica's market-leading position in the analytics market today, and felt reassured we were choosing the best technology for our mission-critical project." 

Informatica Application for eCRM is designed to help companies manage customer acquisition, intimacy and retention.  The eCRM application delivers more than 150 business metrics for analyzing areas including marketing effectiveness, Web site traffic, e-commerce activity, customer pipelines, lifetime value and retention/defection rates.  Questions that can be answered using the eCRM application include 'Who are my most profitable customers?  How can we better understand the patterns of our Web site traffic?  How can we better leverage product-buying patterns?  What is the potential for maximizing our customer relationships?'  The eCRM application provides a truly universal view of customers and their behaviors, and helps uncover new business opportunities and generate new revenue.

Informatica Applications is a family of three integrated analytic applications -- eCRM, eProcurement and eBusiness Operations -- that for the first time help companies evaluate the performance of their entire web of customer, partner and supplier relationships, and act upon the results to achieve optimal business performance.  Powered by Informatica's market-leading data-integration platform software, Informatica Applications delivers the industry's most robust analytic solution for gaining real-time insight across the entire e-business value chain.  For more information, please see www.informatica.com.

About Informatica

Informatica is a leading provider of e-business analytic solutions, including the industry's most powerful enterprise data-integration software platform and analytic applications that help companies evaluate their performance across the entire e-business value chain.  More than 50 of the Fortune 100 now rely on Informatica's analytic solutions to obtain the insight they need to stay competitive and grow their businesses.  In total, more than 750 leading companies across all industries use Informatica, including Merrill Lynch, 3Com, Autodesk, Chevron, Delta Air Lines, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Barnesandnoble.com, eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Deutsche Bank, UBS, Zurich Insurance and Polo Ralph Lauren.  For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.

NOTE: Informatica is a registered trademark of Informatica Corporation. All other company and product names may be trademarks of their respective owners.

Media Contacts:

Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com

Sara Miles
VisiTech PR
(602) 808-9914
sara@visitechpr.com