INFORMATICA APPLICATIONS LICENSED BY LEADING GLOBAL IT PROVIDER
PALO ALTO, Calif., August 2, 2000 - Informatica Corporation (NASDAQ: INFA), a leading provider of integrated analytic solutions for e-business, today announced that GE Capital IT Solutions (GECITS), one of North America's fastest-growing information technology providers, has selected Informatica Application for eCRM™ and Informatica Application for eBusiness Operations™ to better analyze and enhance its profitability.
By performing a thorough analysis of sales and invoice data by customer, product line, business area and fiscal calendar, GECITS plans to use Informatica Applications to better orient its future marketing and sales strategies towards more profitable customers and product lines.
"We selected Informatica's analytic solutions because they are built upon a robust data-integration platform that is proven in the marketplace by hundreds of leading global companies," said Bill Millward, director of business intelligence at GECITS. "Informatica also agreed to a very aggressive ten-week schedule of implementation from start to finish - a grueling schedule that they were able to meet and even supplement with a few custom components on top of their standard applications."
"Informatica has firmly established itself as a leading provider of e-business infrastructure software to the Global 2000," said Gaurav Dhillon, CEO of Informatica. "With the recent introduction of the company's analytic applications and e-business initiatives, Bart's wealth of experience and proven track record in the e-business and enterprise applications markets will be invaluable to Informatica as it extends its market-leadership position."
"Since launching Informatica Applications in June, we're very pleased to note their strong adoption by industry-leading companies such as GE Capital IT Solutions," said Diaz Nesamoney, president of Informatica. "Paired with Informatica's market-leading data-integration platform, Informatica Applications offer global companies like GECITS a powerful means for integrating highly flexible, robust analytics into their operations to greatly improve business performance."
Informatica Application for eCRM is designed to help companies manage customer acquisition, intimacy and retention. The eCRM application delivers more than 150 business metrics for analyzing areas including marketing effectiveness, Web site traffic, e-commerce activity, customer pipelines, lifetime value and retention/defection rates. Questions that can be answered using the eCRM application include 'Who are my most profitable customers? How can we better understand the patterns of our Web site traffic? How can we better leverage product-buying patterns? What is the potential for maximizing our customer relationships?' The eCRM application provides a truly universal view of customers and their behaviors, and helps uncover new business opportunities and generate new revenue.
Informatica Application for eBusiness Operations is designed to help companies analyze and improve financial and operational performance. The eBusiness Operations application contains more than 100 business metrics for analyzing areas such as product profitability, budgeting/planning, operational costs, employee attrition/headcount, employee benefits and production-line planning. eBusiness Operations provides a uniform view into all departmental operations and business channels, helps pinpoint problems in complex enterprise processes, and provides the insight needed to improve operational performance and reduce costs.
Informatica Applications is a family of three integrated analytic applications -- eCRM, eProcurement and eBusiness Operations -- that for the first time help companies evaluate the performance of their entire web of customer, partner and supplier relationships, and act upon the results to achieve optimal business performance. Powered by Informatica's market-leading data-integration platform software, Informatica Applications delivers the industry's most robust analytic solution for gaining real-time insight across the entire e-business value chain. For more information, please see www.informatica.com.
About GE Capital IT Solutions
GE Capital IT Solutions is an independent, global IT solutions integrator. With offices in 12 countries worldwide, GE Capital IT Solutions is segmented into three businesses: GE IT Products Solutions, GE Managed Service Solutions and GE Net Solutions. As part of the GE family of companies, GE Capital IT Solutions is a valued member of an organization FORTUNE magazine voted "The Most Admired Company in America" for the third consecutive year in 1999. To learn more about GE Capital IT Solutions, its strategic solutions and its products, visit its Internet Site at http://www.gecits.ge.com.
About Informatica
Informatica provides e-business analytic solutions that enable companies to leverage business insight for competitive advantage. Informatica's products include a comprehensive suite of analytic applications and the industry's most powerful data integration platform. Over 880 customers, including more than half of the Fortune 100, rely on Informatica to analyze and improve their entire e-business value chain. Informatica's customers include 3Com, AMD, Boeing, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Inktomi, Merrill Lynch, MetLife, MCI Worldcom, Mutual of Omaha, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint, and Zurich Insurance. For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com
NOTE: Informatica, Informatica Application for eCRM and Informatica Application for eBusiness Operations are trademarks or registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Media Contacts:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
Sara Miles
VisiTech PR
(602) 808-9914
mailto:sara@visitechpr.com
