PALO ALTO, Calif., October 4, 2000 — Informatica Corporation (NASDAQ: INFA), a leading provider of e-business analytic solutions, today announced the addition of eMarketplace to the company's integrated family of analytic applications, Informatica Applications. Designed to address the unique analytic requirements of online marketplaces, Informatica's eMarketplace application will help Internet-based B2B marketplaces improve the effectiveness of their online marketplaces, and provide value-added e-business insight to participating buyers and suppliers.
In the increasingly competitive realm of B2B e-commerce, analytics can provide a powerful competitive advantage by helping marketplace operators effectively differentiate their offerings and increase revenue. Marketplace analytics can also benefit participating buyers and sellers by removing costly inefficiencies from the buying and selling process, and delivering bottom-line savings to both sides through the negotiation of mutually beneficial relationships.
"The ability to move beyond transaction management to integrate analytic capabilities that deliver insight into those transactions will become a standard requirement for marketplaces moving forward, helping them leverage the power of business intelligence to compete and win," said Marv Mouchawar, senior vice president and general manager for Informatica's application products.
Added Mouchawar, "As traditional enterprises also begin creating their own marketplaces and interfacing with marketplaces from third parties, they are finding they need to not only analyze the effectiveness of these exchanges on their business performance, but also understand how these exchanges fit into the larger picture of their business. With the industry's only integrated family of analytic applications that enables analysis across the entire value chain, Informatica can help these organizations gain a complete, cross-value chain view of their business."
The Informatica eMarketplace application will provide comprehensive performance metrics that reflect best practices for marketplace, supply-side and demand-side analysis:
- Marketplace Performance - Internet marketplace operators will be able to analyze and improve the performance of their marketplace offerings by gaining insight into transaction history, process efficiencies and overall marketplace effectiveness. Market makers will be able to analyze buyer and seller clickstream and transaction activity in the areas of sales, invoice payments, RFQs and products.
- Supply Side Performance - Sellers will have the ability to analyze their sales transactions to gain volume and price-performance efficiencies. Sellers can also identify top buyers for targeted campaigns or special discounts. Individual sellers can compare their performance against all or part of the marketplace as determined by the marketplace operator.
- Demand-Side Performance - Buyers will be able to analyze their procurement transactions to gain volume and cost-performance efficiencies. Buyers can build strategic supplier relationships and determine economic order quantities for frequent commodity purchases. As with sellers, individual buyers can also compare their performance against all or part of the marketplace as determined by the marketplace operator.
"Informatica's emarketplace analytics address a critical need", said Henry Morris, VP for data warehousing and knowledge management at industry analyst IDC. "In the old system of proprietary supplier networks, buyers relied on personal knowledge of suppliers and analysis of internal data reflecting the history of prior transactions to ensure future successful performance. In the new system of emarketplaces, performance information in the form of B2B analytic applications based on emarketplace transactions are needed to evaluate the offer of an unfamiliar supplier. These new types of analytic applications may well be the differentiator to retain participants in an emarketplace."
Informatica Applications is a family of integrated analytic applications -- eCRM, eProcurement, eBusiness Operations and eMarketplace -- that for the first time helps companies evaluate the performance of their entire web of customer, partner and supplier relationships, and act upon the results to maximize business performance. Powered by Informatica's market-leading data-integration platform software, the Informatica Applications family delivers the industry's most comprehensive analytic solution for gaining real-time insight across the entire e-business value chain.
Informatica's eMarketplace application will be generally available in the first quarter of 2001.
About Informatica
Informatica provides e-business analytic solutions that enable companies to leverage business insight for competitive advantage. Informatica's products include a comprehensive suite of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. Over 1,000 customers rely on Informatica to analyze and improve their entire e-business value chain. Informatica's customers include 3Com, AMD, Boeing, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, HP, Inktomi, Merrill Lynch, MetLife, MCI WorldCom, Mutual of Omaha, Philips Semiconductors, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint and Zurich Insurance. For more information, call 800.970.1179, or visit Informatica's Web site at
http://www.informatica.com/.
This press release contains forward-looking statements as defined under The Securities Litigation Reform act of 1995. Forward-looking statements in this release include statements regarding Informatica's ability to help customers improve the performance and effectiveness of their online marketplaces, to provide customers with value-added e-business insight, to increase their competitive advantage, and making the applications generally available in the first quarter of 2001. Factors that could cause actual results to differ materially include risks and uncertainties such as unforeseen technical difficulties in developing, integrating, and implementing the eMarketplaces solution, as well as additional risk factors outlined in our Annual Report on Form 10-K for the year ended December 31, 1999 and updated in our report on Form 10-Q for our quarter ended June 30, 2000 and also in our prospectus dated September 27, 2000. Informatica assumes no duty to update any of the forward-looking statements in this release.
NOTE: Informatica, Informatica Application for eCRM, Informatica Application for eProcurement, Informatica Application for eBusiness Operations and Informatica Application for eMarketplace are trademarks or registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Contact:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
David Eichberg
Applied Communications
(415) 305-7130
deichberg@appliedcom.com
