PALO ALTO, Calif., November 15, 2000 - Informatica Corporation (NASDAQ: INFA) today announced plans to jointly develop a powerful set of analytic solutions for customers of Ariba's online marketplace applications, Ariba Marketplace(tm) and Ariba Dynamic Trade(tm). The packaged applications will help market makers improve the effectiveness of their online marketplaces and provide value-added e-business insight to participating buyers and suppliers. With these new analytic offerings, Informatica continues to build on the success achieved earlier this year with the launch of an analytic solution for Ariba Buyer(tm), Ariba's leading online procurement application.
Web-based electronic marketplaces align buyers, suppliers and commerce-service providers into seamless trading communities, removing costly inefficiencies and delivering bottom-line savings to all participants. According to Forrester Research, 53 percent of worldwide business-to-business e-commerce will be conducted through online marketplaces by 2004.
Marketplace analytics can serve this growing e-marketplace community by enabling the collection and analysis of customer, supplier, transactional and other broad industry metrics. Moreover, industry experts agree that business intelligence will also become a critical revenue component of tomorrow's marketplaces.
"Given such explosive growth in this industry, marketplace participants are beginning to turn to business analytics to fine-tune their relationships and supply chains to maximize the value of each and every transaction," said Dan Fishback, vice president of global channels at Ariba. "Paired with Ariba Marketplace and Ariba Dynamic Trade applications, Informatica's analytic capabilities can help market makers leverage the power of business intelligence to compete and thrive."
Informatica's new marketplace analytic applications will deliver key metrics to Ariba Marketplace operators and Ariba Dynamic Trade users, helping them improve their marketplace offerings and further differentiate themselves by delivering value-added insight to participating buyers and suppliers. Dynamic trade users will also gain insight to help improve the efficiency of future trading events. The new marketplace applications will be an integrated addition to the Informatica Applications product family.
"We're pleased to continue our successful relationship with Ariba to extend the power of business insight to an even broader segment of their customer base," said Marv Mouchawar, senior vice president and general manager for Informatica's Applications Business Unit. "In the increasingly competitive realm of B2B e-commerce, analytics can provide a powerful competitive advantage, helping marketplace operators effectively compete and win in the new economy."
Ariba Marketplace is the industry's leading solution for enabling the rapid deployment of a variety of B2B marketplaces, including procurement marketplaces, industry marketplaces and commodity exchanges. Ariba Dynamic Trade is Ariba's application for enabling dynamic trade mechanisms such as auctions, reverse auctions, bid/ask exchanges and negotiations.
Informatica's analytic applications for Ariba Marketplace and Ariba Dynamic Trade are expected to be available in the first quarter of 2001.
About Informatica
Informatica provides eBusiness analytic solutions that enable companies to leverage business insight for competitive advantage. More than 1,000 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica's products include a comprehensive suite of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Hewlett-Packard, Inktomi, J. Crew, Merrill Lynch, MetLife, MCI WorldCom, Motorola, Mutual of Omaha, Philips, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint and UBS. For more information, call 800.970.1179, or visit Informatica's Web site at
http://www.informatica.com/.
Except for historical information, the matters discussed in this press release include forward-looking statements, within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. These include statements relating to the availability, market acceptance and performance of Informatica's products and services referred to in this news release. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to materially differ from those projected. Informatica's business is subject to several risks, including fluctuations in Informatica's operating results, rapid technological change, market acceptance of Informatica's new products and services and the highly competitive marketplace in which Informatica competes, as well as others. For the discussions of the risk factors related to our business, see the risk factors contained in Informatica's Annual Report on Form 10-K for the fiscal year ended December 31, 1999 and other filings with the Securities and Exchange Commission. Informatica assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.
NOTE: Informatica and Informatica Applications are trademarks or registered trademarks of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Contact:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
Leslie Clavin
Applied Communications
(415) 365-0222
lclavin@appliedcom.com
