Application is first to provide out-of-the-box integration of clickstream data with other key enterprise information to enable comprehensive analysis
PALO ALTO, Calif., December 4, 2000 - Informatica Corporation (NASDAQ: INFA), a leading provider of eBusiness analytic software, today announced the general availability of Informatica eSite, a sophisticated analytic application that enables companies to integrate "clickstream," or Web log data, with other key information from across the enterprise in order to analyze and improve the effectiveness of their Web channels. Now available as a standalone product outside of the larger Informatica eCRM application, Informatica eSite can help companies grow their online businesses by transforming the enormous volumes of clickstream data generated from their Web sites into valuable insight.
Clickstream refers to lines of code that are written to a flat file, called a Web log, each time a visitor views a Web page or clicks on a hyperlink. Analyzing clickstream information can help companies answer questions such as 'What are the most commonly viewed pages on our site? Which affiliate Web sites are driving traffic to our site? How long on average are certain pages viewed? What search terms are visitors most commonly using on referral sites?'
More importantly, Informatica eSite allows companies to integrate clickstream data with other key information from across the enterprise, including Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems, helping them answer even deeper questions such as 'How many customers that viewed a product online actually purchased it? What is the online behavior of our most profitable customers? How effective are our online marketing activities?'
"Informatica eSite is the only application that approaches clickstream as one component of a larger enterprise-wide effort to obtain business insight, enabling companies to view clickstream data in the context of other key information such as customer, product and campaign data," said Marv Mouchawar, general manager, Informatica Applications Business Unit. "In addition, because eSite is powered by Informatica's leading data integration platform, eSite implementations are open, scalable and easily modified without requiring additional code to be written. This multi-channel approach to clickstream analysis eliminates silos of information and represents the next generation in clickstream applications."
Informatica eSite offers a wide array of packaged key business metrics, including those measuring marketing/advertising effectiveness; customer behavior, loyalty and retention; shop-to-buy ratios; top search terms; repeat visitors; most requested pages; activity by month/day/hour; average duration of visit; lead generation; top navigated paths and top entry/exit pages. In addition to these packaged metrics, eSite offers robust ad-hoc reporting capabilities.
Now available as a standalone application, Informatica eSite is also a standard module within Informatica eCRM, an analytic application from Informatica designed to help companies manage customer acquisition, intimacy and retention. Informatica eCRM delivers key business metrics for analyzing areas including marketing effectiveness, Web site traffic, e-commerce activity, customer pipelines, lifetime value and retention/defection rates. The eCRM application provides a universal view of customers and their behaviors, and helps uncover new business opportunities and generate new revenue.
Informatica Applications is a family of four integrated analytic applications -- eCRM, eProcurement, eBusiness Operations and eMarketplace -- that for the first time help companies evaluate the performance of their entire web of customer, partner and supplier relationships, and act upon the results to achieve optimal business performance. Powered by Informatica's market-leading data-integration platform software, Informatica Applications delivers the industry's most robust analytic solution for gaining real-time insight across the entire e-business value chain.
Currently used by more than 1,000 industry-leading companies worldwide, Informatica's data integration software platform helps companies leverage their data across multiple sales, supplier and customer-interaction channels for business intelligence by integrating Web-transaction and clickstream data with information from more traditional enterprise sources such as ERP and CRM systems, relational databases, mainframe systems and external demographic databases.
Pricing and Availability
eSite is now available with pricing starting at $170,000. For more information on eSite, visit http://www.informatica.com/products/application+products/esite.htm.
About Informatica
Informatica provides eBusiness analytic software that enables companies to leverage business insight for competitive advantage. More than 1,000 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica's products include a comprehensive suite of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Hewlett-Packard, Inktomi, J. Crew, Merrill Lynch, MetLife, MCI WorldCom, Motorola, Mutual of Omaha, Philips, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint and UBS. For more information, call 800.970.1179, or visit Informatica's Web site at
http://www.informatica.com.
Except for historical information, the matters discussed in this press release include forward-looking statements, within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. These include statements relating to the availability, market acceptance and performance of Informatica's eSite software application. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to materially differ from those projected. Informatica's business is subject to several risks, including fluctuations in Informatica's operating results, rapid technological change, market acceptance of Informatica's new products and services and the highly competitive marketplace in which Informatica competes, as well as others. For the discussions of the risk factors related to our business, see the risk factors contained in Informatica's Annual Report on Form 10-K for the fiscal year ended December 31, 1999 and other filings with the Securities and Exchange Commission. Informatica assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.
NOTE: Informatica, Informatica Applications and the Informatica Insight Network are trademarks or registered trademark of Informatica Corporation. All other company and product names may be trademarks of their respective owners.
Contact:
Samantha Moore
Informatica Corporation
(650) 687-6361
smoore@informatica.com
Leslie Clavin
Applied Communications
(415) 365-0222
lclavin@appliedcom.com
