|
REMEDY CHOOSES INFORMATICA TO OPTIMIZE USE OF CRITICAL INFORMATION AND INCREASE SALES
Leading CRM solutions company will consolidate vital data to gain valuable business insight, improve customer satisfaction
PALO ALTO, Calif., May 22, 2001– Informatica Corporation (NASDAQ: INFA), the leading provider of eBusiness analytic solutions, today announced that Remedy Corporation (NASDAQ: RMDY) has selected the Informatica data integration platform to enhance its data integration and reporting capabilities. With the Informatica platform-based solution Remedy can pull data from disparate data sources. Informatica's technology will enable Remedy to aggregate data — from its CRM applications, back office information, and data from custom or third party systems — for reporting and analytics.
“By providing us with a detailed picture of sales trends, historical customer purchase data, and customer satisfaction feedback, Informatica will help us optimize our products, customer service, and sales operations,” said Larry Ferrell, director of corporate applications development at Remedy. “Remedy is now even better positioned to improve customer satisfaction with our robust Remedy CRM Solutions.”
Remedy will use the Informatica data integration platform to integrate key customer satisfaction, customer background, and product sales information into a single source. The expanded access to customer and product data will allow Remedy to analyze key information consistently across the enterprise, as well as streamline the process of generating analytical reports for strategy development and product marketing initiatives.
“The ability to bring critical information together will give Remedy greater insight into customer preferences, which can lead to increased sales and improved competitive responsiveness,” said Girish Pancha, senior vice president and general manager of platform technologies at Informatica. “Remedy has already differentiated itself from the competition through its innovative approach to the growing IT and CRM markets. The company's choice of our data integration platform will strengthen and cement that differentiation going forward.”
Remedy is a leading supplier of Information Technology Service Management (ITSM) and Customer Relationship Management (CRM) solutions. Remedy's customers continually improve their customer interactions and their internal operations to raise satisfaction and lower costs. Remedy's fast deployment programs and radical adaptability accelerate an organization's move to eBusiness, and increase its ability to continually differentiate from competitors. Remedy has sold products and services to more than 10,000 sites in more than 80 countries. More information on Remedy, its products and its services is available on the company's Web site at www.remedy.com.
The Informatica data integration platform empowers corporations to make insightful, fast and consistent business decisions. It provides integration among eBusiness and enterprise data sources such as: ERP, CRM, procurement, XML, messaging, clickstream data sources, relational sources, mainframe and legacy systems. And the platform delivers the performance to meet the business analytic needs of the most demanding enterprises.
About Informatica Informatica provides eBusiness analytic software that enables companies to leverage business insight for competitive advantage. More than 1,200 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica products include a comprehensive family of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, BMW, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, Inktomi, Merck, Merrill Lynch, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint and UBS. For more information, call 1.800.970.1179, or visit the Informatica Web site at http://www.informatica.com
NOTE: Informatica and Informatica Insight Network are trademarks or registered trademarks of Informatica Corporation. All other company names or product names may be trademarks or registered trademarks of their respective owners.
Contacts:
Darlene Perry Informatica Corporation
|