A recipient of the Merit Award for Customer Intelligence in the Best Business Intelligence Application category, eBay’s implementation of Informatica PowerCenter has helped eBay better understand market dynamics between buyers and sellers, improve customer relationships and increase bottom-line revenue.  All RealWare Awards entries were judged by a panel of editors, analysts and business leaders, and were evaluated primarily on return-on-investment and other business benefits derived by users, as well as the level of innovation.

“We are honored to be recognized for the results that have been achieved by eBay through its use of Informatica PowerCenter to support analytics,” said Diaz Nesamoney, president and COO of Informatica. “We commend eBay on its ability to leverage analytics to build an intelligent enterprise that has helped fuel its strong business performance.”

“The RealWare Awards have grown each year since the program started nine years ago, with this being the most successful and competitive yet,” said David M. Kalman, group publisher of CMP’s Business Intelligence Group. “The entries we received this year represent some of the most exciting and effective solutions being developed in IT today.”

eBay and other RealWare Awards winners were recognized at a special ceremony during the eBusiness Conference & Expo in San Jose, California on June 12, 2001.  Intelligent Enterprise and Transform Magazine will publish a special section highlighting the RealWare Award finalists.  For more information, please see http://www.realwareawards.com.

Informatica PowerCenter is the market-leading enterprise data integration platform that empowers corporations to make fast and consistent business decisions.  In conjunction with Informatica PowerConnect products, Informatica PowerCenter provides integration among eBusiness and enterprise data sources such as ERP, CRM, procurement, XML, messaging, clickstream and Web log data, relational sources, mainframe and legacy systems.  The platform delivers the performance and scalability to meet the business analytic needs of the most demanding enterprises.

About Informatica

Informatica provides eBusiness analytic solutions that enable companies to leverage business insight for competitive advantage.  Approximately 1,200 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain.  Informatica products include a comprehensive family of analytic applications, the industry’s most powerful data integration platform and a wide range of supporting services and partnerships.  The company’s list of leading customers includes 3Com, AMD, American Airlines, BMW, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, HP, Merck, Merrill Lynch, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint and UBS.  For more information, call 1.800.970.1179,