news
INFORMATICA HELPS DANNON CULTIVATE BUSINESS INSIGHT
ACROSS THE ENTERPRISE
 
Top-selling yogurt producer uses Informatica data integration platform
to gain holistic view of products, customers and sales
 
PALO ALTO, Calif., September 4, 2001 – Informatica Corporation (NASDAQ: INFA), the leading provider of enterprise analytic software, today announced that The Dannon Company, producer of the world’s top-selling brand of yogurt, has successfully implemented the Informatica data integration platform in less than three months.  Replacing custom code that was expensive to create and maintain, the Informatica platform integrates data from numerous applications across the enterprise, providing Dannon with a significantly more flexible and responsive foundation for gaining insight into products, sales and customers.
 
“In order to stay competitive as a company, our timeframe for delivering analytic information to end users throughout the company has been substantially reduced,” said Greg Northrup, IS Senior Manager at Dannon. “Informatica relieves us from having to write custom integration code, while letting us accomplish the same results in a fraction of the time—in just days instead of weeks or months.  Consequently, we are now able to quickly respond when meeting user demands for timely information from across the enterprise value chain, which in turn promotes faster, more insightful business decisions.”

Continued Northrup, “Informatica has also enabled us to reduce the amount of IT resources required for data warehousing by approximately 30%, meaning we can now leverage those resources elsewhere.  The Informatica platform is very well polished with a short learning curve.”

The Informatica platform automatically consolidates data from a wide variety of enterprise resource planning (ERP) and other systems throughout Dannon, including financial, trade-management and order-management systems.  Anyone in the company requiring information can access a single repository containing granular information on products, customers and sales.  The scalable Informatica platform ensures the consistency of the massive amounts of data integrated from these myriad sources and accelerates the process of producing meaningful analytics in the face of changing data sources, mounting information volumes and evolving information needs.

“As a leader in a highly competitive industry, Dannon is keenly aware of the need to derive maximum value from its information resources,” said Diaz Nesamoney, president and COO of Informatica. “We are pleased to provide Dannon with a flexible, scalable and cost-effective platform upon which to base their business-analytics initiatives going forward.”

The Dannon Company, Inc. is a leading national producer of yogurt products in the United States.  Dannon produces about six million cups of product each day in nearly 100 flavors, styles and sizes.  For more information about Dannon, visit the company’s Web site at http://www.dannon.com/.

About Informatica

Informatica provides enterprise analytic software that enables decision makers to transform business insight into competitive advantage. Informatica provides the industry's only integrated set of analytic products, including a powerful data integration platform, a suite of cross value chain analytic applications, and soon the real-time delivery of personalized analytics via web, wireless and voice.  More than 1,300 customers, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision-makers to optimize business performance.  The company's list of global customers includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, Cisco, CNET, the Department of Justice, Deutsche Bank, eBay, General Electric, Hewlett-Packard, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint, UBS and the U.S. Postal Service.  For more information, call +1-800-970-1179, or visit the Informatica Web site at http://www.informatica.com/.

 
NOTE: Informatica and Informatica PowerCenter are trademarks or registered trademarks of Informatica Corporation. All other product names are trademarks or registered trademarks of their respective companies.
 
Contacts:

Samantha Moore
Informatica Corporation
650.687.6361
pr@informatica.com

Colleen Haikes
TSI Communications
650-635-0200
chaikes@tsicomm.com