REDWOOD CITY, Calif., October 3, 2001 - Informatica Corporation (NASDAQ: INFA), the leading provider of enterprise analytic software, today announced that Brunswick Corporation (NYSE: BC), a global manufacturer of recreational equipment such as pleasure boats, marine engines and fitness equipment, has chosen the Informatica eProcurement analytic application to help enhance the efficiency of its supply chain. By synthesizing price, delivery and quality data on all suppliers across its five divisions, Informatica eProcurement will help Brunswick develop more strategic sourcing strategies and drive maximum value across its supply chain.
Brunswick turned to Informatica eProcurement to achieve a complete and timely view of direct and indirect expenditures by part, supplier, plant, geographic region and a variety of other dimensions. To deliver this inclusive analytic view, Informatica eProcurement will draw information from divisional purchase-order and accounts-payable systems and integrate it in near real time with inventory, quality, warranty, customs, freight and logistics data from a wide range of enterprise systems.
Brunswick sourcing professionals can then gain a total cost picture into all economic aspects of sourcing, including the combined effect on overall costs of freight and forwarding, customs and duties, warranty claims, part rejections due to quality defects, and other dynamic cost drivers.
“It currently can take considerable time to get a limited snapshot of our total 'spend.' Informatica eProcurement delivers a sophisticated and integrated approach to procurement, offering the ability to quickly and accurately evaluate sourcing costs across all parts and suppliers on an ongoing basis,” said Chris Lemnah, sourcing e-commerce leader at Brunswick. “Armed with accurate and timely data, we will be able to better understand delivery, quality and other cost drivers across all divisions, more effectively leverage supplier relationships and continuously optimize our expenditures.”
“Companies are finding that strategic sourcing, supplier relationships and procurement processes must be coupled with sound analytics,” said Sanjay Poonen, vice president and general manager, Informatica Applications. “By helping relieve Brunswick's procurement professionals of the time-consuming process of gathering and synthesizing data from numerous diverse data sources, Informatica eProcurement can help them focus on higher-value business decisions involved in strategic sourcing.”
Informatica eProcurement is a core application within Informatica Applications, the only integrated family of enterprise analytic applications that analyze a company's supplier, customer, partner and employee relationships across the entire value chain. Focused on helping companies evaluate the effectiveness of procurement and supplier relationships, Informatica eProcurement applies hundreds of business metrics to evaluate material acquisitions, requisition approval rates, price variances, buy/sell volumes, on-time purchase order deliveries, vendor ratings and more.
Headquartered in Lake Forest, Ill., Brunswick Corporation is a $3.8 billion marketer and manufacturer of leading consumer brands including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner, Maxum and Sealine pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Princecraft deck and pontoon boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.
About Informatica
Informatica provides enterprise analytic software that enables decision makers to transform business insight into competitive advantage. Informatica provides the industry's only integrated set of analytic products, including a powerful data integration platform, a suite of cross value chain analytic applications, and soon the real-time delivery of personalized analytics via Web, wireless and voice. More than 1,300 customers, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision-makers to optimize business performance. The company's list of global customers includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint, UBS, the U.S. Department of Justice and the U.S. Postal Service. For more information, call +1-800-970-1179, or visit the Informatica Web site at http://www.informatica.com/.
Note: Informatica is the registered trademark of Informatica Corporation. All other product names are trademarks or registered trademarks of their respective companies.
Contacts:
Samantha Moore
Informatica Corporation
650.385.5259
pr@informatica.com