REDWOOD CITY, Calif., April 10, 2002 - Informatica Corporation (NASDAQ: INFA), the leading provider of business analytics software, today announced that Intuit's (NASDAQ: INTU) Small Business Division has implemented the Informatica Customer Relationship Analytics application to gain timely, comprehensive insight into customer buying behavior and product sales/revenue information from data provided by customers at the time of their order.
“Informatica Customer Relationship Analytics helps us gain clear visibility into sales, customers, products and channels by providing a unified view of key analytic metrics across the organization to ensure consistent decision-making,” said Ginny Lee, director of business operations for Intuit's small business personal finance division. “Previously, this information had to be manually assembled from disparate data stores into spreadsheets, so we could not be assured of its timeliness, accuracy or consistency. With Informatica, we can now much more rapidly provide information on our customers in an executive dashboard containing analytics on key aspects of customer purchase behavior, campaign responses post ordering, and product sales across both direct and indirect channels.”
Intuit's Small Business Division uses Informatica Customer Relationship Analytics to delve into customer-contact and product-sales data from a variety of channels, including direct and Web sales. Informatica Customer Relationship Analytics delivers a range of packaged metrics to help users understand and manage demand, revenue, orders, backlog, forecasts, and fulfillment in a single or multi-channel sales environment.
“Informatica Customer Relationship Analytics contains a very broad set of pre-packaged metrics that help enable insight across multiple distribution channels, both online and offline,” said Sanjay Poonen, vice president and general manager, Informatica Applications. “We are pleased that Intuit, a company well known for its customer focus, is using Informatica Customer Relationship Analytics to further strengthen its customer relationship management capabilities and enhance operational effectiveness.”
Informatica Customer Relationship Analytics is a member of the Informatica Applications family of integrated analytic applications that allow businesses to evaluate their entire value chain of customer, partner, employee and supplier relationships, and act upon the results to achieve optimal business performance. Powered by Informatica PowerCenter, the company's market-leading data integration platform, the Informatica Applications family - Informatica Customer Relationship Analytics, Web Channel Analytics, Business Operations Analytics and Supply Chain Analytics - delivers the industry's most comprehensive analytic solution for gaining real-time insight across the entire business value chain.
Informatica provides business analytics software that enables decision makers to transform business insight into competitive advantage. Informatica offers the industry's only integrated business analytics suite, including an enterprise data integration platform, cross value chain analytic applications, and real-time delivery of analytics via Web, wireless and voice. More than 1,400 customers worldwide, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision makers to optimize business performance. For more information, call 1.650.385.5000 (1.800.970.1179 in the U.S.), or visit the Informatica Web site at
http://www.informatica.com
