After being recently purchased by a group of private investors, PrimeCo realized it needed an analytics infrastructure that provided executives with key metrics and a single, real-time view of the company to help enable more informed and timely decision-making. PrimeCo also needed to deliver analytics across the company to decision makers in finance, marketing, sales and operations - whether they happened to be in the office or on the road. For example, a real-time view of customer profitability combined with performance metrics of various marketing programs can help enable sales and marketing to quickly adjust marketing promotions or alert sales of key focus areas in response to competitors' programs or changes.

“After an exhaustive search, we judged the Informatica Analytics Delivery Platform to be the best in the industry,” said Richard Cane, Chief Operating Officer of PrimeCo. “The strength of the product's scalability and ease of use, combined with the low total cost of ownership for large-scale deployment, made Informatica the clear winner. Pairing the Informatica Analytics Server with Informatica Mobile option with the Informatica PowerCenter data integration platform will help us to fully leverage our enterprise-wide data.”

The company is running on Solaris and sourcing from Oracle as well as other systems for retail management, point-of-sale, customer acquisition, accounting and billing.

The Informatica Analytics Delivery Platform, comprised of Informatica Analytics Server and Informatica Mobile, provides scalability through its support for J2EE application servers. By deploying the Informatica Mobile option, PrimeCo will take advantage of the ability to deliver real-time analytics, as well as email and calendaring, to a mobile executive's point of work. Upon deployment at PrimeCo, scheduled for the second quarter of 2002, the Informatica Analytics Delivery Platform is intended to deliver consistent metrics via role-based, analytic dashboards using the Web, wireless or voice. For example, a PrimeCo sales representative can receive alerts about the latest marketing promotions and bookings status, review customer history and even check email while on the road visiting retail outlets.

“PrimeCo's broad-scale deployment is a perfect example of how the Informatica Analytics Delivery Platform delivers timely information anytime, anywhere to decision makers via an integrated mobile capability,” said Girish Pancha, general manager and senior vice president, Informatica platform products. “We developed the analytics delivery platform with a user-centric design approach to address the needs of corporate decision-makers not currently served by standard business intelligence tools. The single-server, thin Web-client architecture is easily integrated with enterprise infrastructure such as J2EE servers and portals, and also supports Web services which makes it a compelling low total cost of ownership choice.”

PrimeCo Personal Communications is headquartered in Itasca, Ill., and is the oldest wireless brand in the Chicago market. PrimeCo was the first to introduce Illinois and Northwest Indiana's first 100-percent digital PCS network, which launched in November 1996. While focused on the Chicagoland market, PrimeCo also offers nationwide long distance and is at the forefront in offering innovative products, services, and price plans. The address for PrimeCo's interactive Web site is http://www.primeco.com/